WGOP

WGOP
City Pocomoke City, Maryland
Branding Timeless Favorites 540
Frequency 540 kHz
First air date 1955
Format Classic Oldies/Classic MOR
Power 500 watts (day)
243 watts (night)
Class B
Facility ID 5347
Former callsigns WDMV (1955-2004)
Owner Birach Broadcasting
Sister stations WBEY-FM
Webcast Listen Live
Website WGOP Online

WGOP (540 AM) is a radio station licensed to Pocomoke City, Maryland. The station formerly aired a sports format. Currently, the station features a classic oldies/classic MOR format, without regular on-air personalities.

The station is owned by Birach Broadcasting, and has long been under a local marketing agreement (LMA) with Mike Powell. It is one of the few stations owned by Birach, a sole proprietorship whose specialty is brokered ethnic radio, to have a general entertainment format.

History

The 540 AM frequency signed on in 1955 with the WDVM call sign which in later years was changed to WDMV ("Wonderful Delmarva"). In the late 1950s local radio legend "Choppy" Layton began his association with WDMV at the age of fifteen. He left the station for several years, ultimately becoming one of the principals in a new FM Station in Ocean City, Maryland, WKHI.

After divesting himself of his interest in that station, "Choppy" returned to WDMV/WGOP several years ago and lends his voice to commercials and other programming, including a live interview show, broadcast from various businesses in Pocomoke on Friday mornings. WDMV was silent for several years in the mid-1990s. WDMV has had a longstanding application to move to Damascus, Maryland. The station used the WDMV call letters up until July 1, 2004, and still calls itself WDMV at all times, except for legal identification.

WGOP is simulcast on sister station WBEY-FM HD Radio subchannel 97.9 HD-3.

In April 2015 WGOP switched formats from Oldies to Sports Talk Radio, branded as SportsRadio 540. More recently the format had changed to classic country music, and is now classic oldies/classic MOR.

Former programming

Over the years, the station has been home to several formats. They once programmed a gospel music format, as well as oldies, country music and they even simulcast LMA partner WBEY-FM (97.9 FM). Party Line on WBEY-FM was once simulcasted on WGOP, until the station went to a sports talk format. Circa late 1950's "Mama's Country Youngin" Eddie Matherly was a popular WDMV personality. In the early 1960's the station's music format "Delmarvarama" featured "America's Best Loved Music And Song." During that era the station promoted itself as "Big Signal Radio" in reference to its' 540 AM frequency which in those days covered much of the lower and mid Eastern Shore with a strong signal. Its low frequency and abundance of water in the Eastern Shore area still allows the signal to blanket up to DC's southern suburbs, down to all of the Tidewater/Virginia Beach metro and into North Carolina.

Radio shows that formerly aired on both WBEY and WGOP include The Oldies but Goodies Show on Saturday nights, The Old Country and Bluegrass Show on Sunday nights and Light and Easy Cafe on Monday nights.

Coordinates: 38°03′11″N 75°34′11″W / 38.05306°N 75.56972°W / 38.05306; -75.56972


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