WLKQ-FM
 | |
| City | Buford, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | La Raza 102.3/107.1 |
| Slogan | Atlanta's #1 For Regional Mexican |
| Frequency | 102.3 MHz |
| Repeater(s) |
100.1 MHz (WNSY) 107.1 MHz (WTSH-FM) |
| First air date | January 1, 1970 (as WGCO-FM) |
| Format | Regional Mexican |
| ERP | 4,200 watts |
| HAAT | 119 meters (390 ft) |
| Class | A |
| Facility ID | 36350 |
| Callsign meaning | LaKe (former station branding) |
| Former callsigns |
WGCO-FM (1978-1985) WLKQ (1985-1990) |
| Owner | Davis Broadcasting of Atlanta, L.L.C. |
| Sister stations | WCHK, WNSY |
| Webcast | Listen Live |
| Website | laraza01023.com |
U.S. radio station La Raza 102.3 (exact location: 102.3) is an Atlanta FM station that plays Regional Mexican music. It is owned by Davis Broadcasting. It is simulcast on WNSY 100.1 in Canton, due to the limited coverage of WLKQ, and the adjacent channel and close proximity of WPZE at 102.5 MHz.
The station previously had an oldies format with the Lake 102 branding until April 2004.
History
The former station "Oldies Lake 102 FM" was owned by the Joseph family: "Skipper Bob", his wife Jackie, son Mark, and daughter known by her air name as "Kay Mackie". During the 1990s, on-air personalities included names such as Ron Lucas (Ron Lapann), a former tug boat captain, Rick Dennis, Mike Lindsey, Steve Nichols, Ron Ricks ( The Dean ), and Sue Ryder, who is still employed in radio as a traffic reporter for WSB radio under the air name Robin Reese. In its final years as an oldies station, personalities included Huey Lewis (McKeller), Vic Andrews (Cuvo), "Captain" Craig Kelley, Randy Robins, Karl Phillips and Rick Bagley (Ryan Bagnal). Lake 102 covered the high school game of the week announced by Mark Blumen formerly of WPLO AM 610 radio. Sideline reports were by Jeff Taves. The radio station sales department was led by Al Garner, once the manager of soul icon James Brown. The radio station operated profitably for many years and proved to be a valuable investment when the Joseph family hung up their microphones in favor of selling out to the demand for an expanding Spanish-speaking population within the coverage area of the station's former 6,000-watt signal.
On September 24, 2018 WLKQ-FM began simulcasting on WTSH-FM 107.1 Fm Aragon and rebranded as "La Raza 102.3/107.1".[1]
References
- ↑ Your Georgia Country Gives Way to La Raza in Atlanta Radioinsight - September 24, 2018