UNE PIECE

Une Piece Pty Ltd
Private
Industry Apparel manufacture and retail
Founded 2016
Founder Carly Brown
Headquarters Brisbane, Queensland, Australia
Area served
 Worldwide
Products Athletic apparel (swimwear)
Website https://www.unepiece.com

UNE PIECE is an Australian retailer of women's swimwear, founded by Carly Brown in 2016. The brand's signature product is a one-piece swimsuit with long sleeves; the upper half of the suit resembling and functioning as a rashie. The suit provides its wearer with UPF50+[1] sun protection for their arms and back, and a zippered front offers a selectable amount of protection for the chest.[2] The "Original Sexie Rashie" design attracted favourable review in major fashion publications including Vogue,[3] Elle,[4] Marie Claire,[5] and Vanity Fair,[6] and won Brown second place in the Queensland University of Technology's Bluebox annual innovation challenge for 2017.[7] Brown later named the Huffington Post, London Times, and Vogue reviews as giving her a sense of validation.[8]

The suits are manufactured from a 4½ times chlorine resistant Italian fabric[9][10] and feature 28 pieces in their construction (compared to four in a typical rashie).[11] This structure is intended to "flatter and conceal", as a reviewer in The Times put it.[12] The design went through eleven iterations before being finalised[13] and is manufactured in a wide range of sizes: (Australian) sizes 6 to 18.[14] The broad range of sizes was a deliberate choice by Brown to make the product as accessible to as many women as practical, stating in an interview "It's not fair just because you aren't a size 8 or 10, you can't get access to beautiful products".[15]

Prior to founding UNE PIECE, Brown was a marketing manager for The Coca-Cola Company[13] and Revlon in London,[16] and a senior marketing manager for Uber in Australia.[16][17] The idea for the UNE PIECE design came to Brown when she was holidaying in Europe.[1][11] While undertaking market research for the product, she amassed a waiting list of over 500 buyers, convincing her of the product's viability.[1][18] The initial production run sold out within a week of availability[18] with future buyers facing a wait of over a month for the second run.[18] She left her position at Uber to work full-time on UNE PIECE in July 2016.[12]

The "Original Sexie Rashie" design was later joined by two variations with back zips in place of the front zip: the "Surfe Sexie Rashie" with a higher neck, and the "Twist Sexie Rashie" with a low-cut neck and twist detailing on the front. UNE PIECE also manufactures a conventional, halterneck one-piece swimsuit based on their "Twist Sexie Rashie" design.[19]

References

  1. 1 2 3 Champ, Nicky (2017-03-31). "How Carly Brown created the sell-out demand for her start-up Une Piece". Business Chicks. Business Chicks. Retrieved 2018-03-13.
  2. ↑ Preston, Kahla (2016-12-11). "The days of the 'daggy' rashie vest are well and truly over". Mamamia. Mamamia. Retrieved 2018-03-13.
  3. ↑ Murdoch-Smith, Lauren (2017-07-14). "What We Want Now: The Surfer Girl Swimsuit That Flatters Everyone". Vogue. Condé Nast. Retrieved 2018-03-13.
  4. ↑ Gandini, Elena (2017-03-28). "Il costume da bagno che tutte vogliono: è sold out in una settimana" [The swimsuit that everybody wants: sold out in one week]. Elle. Hearst. Retrieved 2018-03-13.
  5. ↑ McClelland, Anna (2016-12-12). "This one-piece has a 500-person wait list – and you're going to want one too". Marie Claire. Pacific Magazines. Retrieved 2018-03-13.
  6. ↑ Sahli, Essia (2017-03-27). "Il costume da bagno con lista d'attesa" [The swimsuit with a waiting list]. Vanity Fair. Condé Nast. Retrieved 2018-03-13.
  7. ↑ "2017 QUT bluebox Challenge announce Winners". QUT bluebox. Queensland University of Technology. 2017-10-12. Retrieved 2018-03-13.
  8. ↑ "UNE PIECE QUT bluebox Challenge Finalist 2017". QUT bluebox. Queensland University of Technology. 2017-10-12. Retrieved 2018-03-13.
  9. ↑ Yazxhi, Nikki (2017-07-27). "glow & tell: CARLY BROWN, FOUNDER OF UNE PIECE". bellaMUMMA. bellaMUMMA. Retrieved 2018-03-13.
  10. ↑ "The Original Sexie Rashie | Black". UNE PIECE. Retrieved 2018-03-23.
  11. 1 2 Taeuber, Amy (2016-12-12). "The Australian Swimsuit More Than 500 Women Queued To Buy". 97.3fm. 97.3fm. Retrieved 2018-03-13.
  12. 1 2 Harrison, Bridget (2017-05-27). "A swimsuit with sleeves: what we'll all be wearing this summer". The Times. The Times. Retrieved 2018-03-13.
  13. 1 2 Mitchell, Simone (2016-12-12). "The Australian swimsuit more than 500 women queued to buy". MyBody+Soul. News Corp. Retrieved 2018-03-13.
  14. ↑ Austen, Ashleigh (2017-11-16). "This Is The World's Most Flattering Swimsuit, According To The Internet". Whimn. Retrieved 2018-03-23.
  15. ↑ Campbell, Leigh (2017-03-20). "The Aussie Swimwear Label That Had Hundreds On The Waiting List Before Launch". Huffington Post. Huffington Post. Retrieved 2018-03-13.
  16. 1 2 Mackerras, Julia (2017-07-11). ""Be yourself, and do something you love," UNE PIECE founder, Carly Brown". Queensland University of Technology. Queensland University of Technology. Retrieved 2018-03-13.
  17. ↑ Wilkins, Bridie (2017-03-22). "500+ Women Were On The Waitlist For This Swimsuit". Look. Time. Retrieved 2018-03-13.
  18. 1 2 3 Tutty, Jacinda (2017-02-27). "Beach fashion: Brisbane label takes 'world's sexiest rashie' global". The Courier Mail. News Corp. Retrieved 2018-03-13.
  19. ↑ "What's New". UNE PIECE. UNE PIECE. 2017-09-05. Retrieved 2018-03-13.
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