Tiff's Treats

Tiff’s Treats is a privately held U.S. bakery and delivery chain^[1] based in Austin, Texas.^[2] It is known for being the first U.S. bakery to offer a warm cookie delivery service.^[3]

Early years

Co-founders Leon Chen and Tiffany Taylor met while in junior high school and later attended the University of Texas together.^[4] In 1999, during their sophomore year of college, Chen and Taylor began Tiffany’s Treats (later Tiff’s Treats), a warm cookie delivery service. Chen and Taylor distributed flyers to classmates in the University of Texas dorms, took orders via cellphone, and baked cookies in Chen’s apartment. The service was immediately successful among students at the university, convincing Chen and Taylor to develop their service into a formal business, called Tiffany's Treats.^[5]

Expansion

After graduating from the University of Texas, Chen and Taylor decided to focus exclusively on Tiff's Treats. The business was initially unsuccessful and lost $15,000 during its first year of operation.^[7] However, the business later became profitable and operations were moved to a stand-alone storefront in central Austin in 2003. A second location in Dallas, TX was opened in 2006.^[8]

In 2008, Tiff's Treats started accepting investments from outside investors. Since 2008, Tiff’s Treats has raised over $50 million in outside investments. Most recent was a Morgan Stanley Expansion Capital investment of $25 million in November.^{[9] [10]}

Philanthropy

With every store opened since 2008, Tiff’s Treats has donated all proceeds from the first day of a location’s sales to the Make-A-Wish Foundation, sponsoring the wish of a child.^[12]

Tiff’s Treats has also donated to the Texas Children's Hospital, Soldiers’ Angels Foundation, Ian's Friends Foundation, Connor Man Foundation, Texas Food Bank, Foster Angels of Central Texas, Childhood Family Center Alliance, Wish with Wings, The Connor Man Foundation, The Neighborhood Longhorns Foundation, Cook Children's Health Foundation, and the Any Baby Can Organization.^{[13][14][15][16][17]}

References