Smurfie Syco

Smurfie Syco
Background information
Born (1991-06-16) 16 June 1991
Abu Simbel, Egypt
Genres R&B, grime, hip hop, dubstep
Occupation(s) DJ, record producer, Business manager, Investor, CEO
Instruments Mixer
Years active 2002–present
Labels R.O.A.D. Entertainment
Dirtee Stank Recordings
Associated acts Dizzee Rascal
Newham Generals
Website roadent.co.uk

Teriy Keys (/ˈtɛri ˈkiːs/TERR-ee KEES) also known as Smurfie Syco is a British DJ, remixer, record producer, music executive, A&R and businessman / investor. He is the founder and co-chief executive officer of R.O.A.D. Entertainment Global

Smurfie Syco is pseudonym used in-conjunction some his earlier releases which is a signed act to Dizzee Rascal's Dirtee Stank Label, in 2010; Smurfie Syco received national press surrounding the campaign for the release of SMURFIESYCO.COM album.[1] He also featured in Mix Mag "Artist's of 2010".[2]

Keys has credits on multiple studio singles/albums including solo and executive work on other artists projects most notably Smurfie Syco (2009),[3] I'm The Best I Can’t Help It (Mixtape) (2011).[4]

In 2013, Teriy was short-listed in Music Week magazine's publication for the "30 under 30" best of the rest most influential music industry executives. "30 young professionals working in the UK music business of 2013 that are tipping for mighty things in the years and decades to come"[5]

Music career

Dizzee Rascal announces signing of new artist Smurfie Syco

In 2003, the grime group Cold Society was formed, and included Keys and like UK urban pioneer Dizzee Rascal they were making music that was a derivative of Garage. For a while there was not even a name for it. The name "grime" was the one that stuck.[6] While performing with Cold Society, he performed some songs including, "Just Like You" in 2002, which was released years later on SMURFIESYCO.COM compilations album on Dizzee Rascal's independent record label in 2009. He also performed on Dizzee Rascal's 2010 mixtape, "Foot N' Mouth".

Business career

Dirtee Stank Recordings

2006, His music career has been managed by Dizzee Rascal under pseudonym Smurfie Syco. Keys became the company's Executive Producer and A&R in January 2009.

R.O.A.D. Group

2009, Keys become co-chief executive officer and manager director of R.O.A.D. Entertainment Global, in a joint venture deal which founded three core subsidiaries of R.O.A.D. Group which primarily specialising in Entertainment and Training sectors of in the Music, television, Publishing, Telecommunications/Internet and Video Games industries.

2006, he founded Chocolate Label; an umbrella imprint which housed release under Dizzee Rascal's Dirtee Stank Label. December 2009, he signed a joint venture deal incorporating the global entertainment company, R.O.A.D. Group. (see acronym: Righteous Organized Always Determined)

R.O.A.D. Group is made up of three core subsidiaries – R.O.A.D. Music Group, R.O.A.D. Media Television and R.O.A.D. Academy CIC. Company operations primarily specialising in Entertainment and Training sectors of in the Music, television, Publishing, Telecommunications/Internet and Video Games industries.

R.O.A.D. Academy is a registered CIC Community Interest Company which works with NEETs which is a government acronym for people currently "not in education, employment, or training" targeting people aged between 16 and 24. He also currently serves as the Academic administration of R.O.A.D. Academy CIC PLC.[7]

In 2012, Keys was appointed managing director of holding company R.O.A.D Group, which is the parent company to global 360 entertainment company R.O.A.D. Entertainment Global. R.O.A.D. Group released a statement in August 2012, stating they had signed a new business venture with haute fashion house Widows Son Vexillum a bespoke couture (clothing company).

Personal life

Teriy Keys – Barcelona, Camp Nou

On 20 November 2014, Teriy Keys won 'Outstanding Contribution to Arts and the Community' Award by Greater London Authority event present but the Mayor of Haringey, Mayor Councillor Kaushika Amin[8]

Discography

Studio Albums

  • Smurfie Syco (2009)
  • So Far Removed (2013)

Mixtapes

Artist Credits

Producer Credits

References

  1. ↑ Lester, Paul (15 November 2012). "Smurfie Syco (No 762)". The Guardian. Retrieved 8 April 2010.
  2. ↑ Patterson, Joseph. "Hello, my name is Teriy Keys". Mixmag. Retrieved 15 November 2012.
  3. ↑ "smurfiesyco.com (ALBUM)". Dirtee Stank/Universal Music. 1 November 2009. Archived from the original on 24 November 2009. Retrieved 24 November 2009.
  4. ↑ "The Best I Can't Help It (Mixtape)". BandCamp. 1 October 2011. Retrieved 24 October 2011.
  5. ↑ Ingham, Tim (14 February 2013). "Music Week's 30 Under 30 revealed". musicweek.com. London. Retrieved 14 February 2013.
  6. ↑ "Wiley Interview 2023". Rolldeep.co.uk. Retrieved 20 October 2011.
  7. ↑ Paine, Andre (9 June 2010). "Teriy Keys Launch R.O.A.D. Entertainment Global". roadentertainment.co.uk. London. Retrieved 20 August 2011.
  8. ↑ Zimmerman, Oliver (20 November 2014). "Invaluable work that "nobody sees" recognised in Carer and Young Carer of the Year awards". Haringey London Borough Council. London. Retrieved January 16, 2015.
  9. ↑ Society, Cold. "WTAC – Mixtape 2005". WEBS. Archived from the original on 15 March 2014. Retrieved 16 June 2005.
  10. ↑ Fader, The. "Magazine – Mixtape 2012". FADER. Retrieved 8 April 2012.
  11. ↑ Semtex, DJ. "BBC Radio 1". BBC Radio. Retrieved 8 June 2009.
  12. ↑ Magazine, NME. "NME Review". NME Magazine. Retrieved 17 January 2013.
  13. ↑ NON9GON, Nine World. "Revealed NON9GON". YouTube. Retrieved 17 September 2014.
  14. ↑ AllKpop, Kpop World. "Teriy Keys produced NONAGON". AllKpop. Retrieved 9 September 2014.

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