Rock the Slut Vote

Rock the Slut Vote is a registered trademark that was issued on January 22, 2013 by the United States Patent and Trademark Office (USPTO) to Susan MacMillan Emry.[1] Emry applied for the trademark to use as part of a feminist public relations campaign centering on American politics and voting. The name originated from a remark made by conservative commentator, Rush Limbaugh, who called Georgetown University law student Sandra Fluke a "slut" after she testified in favor of contraceptives at a Congressional hearing in February, 2012.[2] In interviews with journalists, Emry states that "she chose to brand the site with the derogatory term in an effort to take it back and turn it into a rallying cry"[2] and that she had not previously been politically engaged.[3] Emry was inspired by an article in Huffington Post written by Morra Aarons-Mele entitled "Getting Out the Slut Vote in 2012."[3]

The stated mission of the campaign "is to fight the GOP effort to bully, subjugate and silence women. We will wrest the power from the word slut and help women get informed, get involved, get registered and vote."[4][5] The graphic used by the campaign is a lipstick mark representing a full kiss. The campaign created a website in 2012 that offered assistance in registering to vote and provided templates for people to use to contact their representatives with a focus on rights to reproductive health care.[6] The campaign also launched a Facebook page in 2012.[6]

The founder of the campaign and owner of the trademark, Emry, and another spokesperson, Kimberley A. Johnson, report receiving criticism about the name of the campaign from both left and right.[4][5] Emry states that some of the harshest criticisms have come from the political right.[7]

Emry also wrote a book a short book entitled Rock the Slut Vote: American Edition: Navigating the Republican War on Women illustrated by Candace Foy.[2][8] The book was published in 2012 with a foreword by feminist satirist Soraya Chemaly. A Huffington Post article notes that profits from the book go to Planned Parenthood,[5] an international organization that provides education and reproductive health services.

Emry, the founder of the site and the holder of the registered trademark, was born in 1956. She has two children and lives in San Luis Obispo, California.[4]

References

  1. ↑ 2013. "USPTO ISSUES TRADEMARK: ROCK THE SLUT VOTE," US Fed News (USA), January 24.
  2. 1 2 3 DUERSON, MEENA HART. "'Rock the Slut Vote' site aims to fight for women's issues in November election  - NY Daily News". nydailynews.com. Retrieved 2018-07-08.
  3. 1 2 "Rock The Slut Vote mobilizes for liberals". dailycaller.com. Retrieved 2018-07-08.
  4. 1 2 3 "Website vows to rock the -- what?!". POLITICO. Retrieved 2018-07-08.
  5. 1 2 3 Bronstein, Christine (2012-09-18). "Rock Your Slut Vote and Other Tips From My Interview With Kimberley Johnson". Huffington Post. Retrieved 2018-07-08.
  6. 1 2 Cooney, Katherine. "Will the 'Slut' Vote Matter in 2012?". Time. ISSN 0040-781X. Retrieved 2018-07-08.
  7. ↑ "Activist hopes 'sluts' rock the vote". UPI. Retrieved 2018-07-08.
  8. ↑ McMillan, Susan; and Candace Foy. (2012). Rock the Slut Vote: Navigating the Republican War on Women. San Luis Obispo, CA: RTSV United.
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