Supermercados Peruanos

Supermercados Peruanos S.A
Sociedad Anonima
Industry Retail
Founded 2004 (as Supermercados Peruanos)
1993 (as Supermercados Santa Isabel)
Headquarters Calle Morelli 181, San Borja District-Lima, Peru
Area served
 Peru
Key people
 Norberto Rossi
Products Vivanda
Plaza Vea
Mass
Mimarket
Revenue S/. 1 763 Million (PEN) (2008)
Number of employees
 6000 approx.
Parent Intercorp
Website Supermercados Peruanos

Supermercados Peruanos S.A. (Spanish: Peruvian Supermarkets) is the second largest supermarket and hypermarket chain in Peru. Although its operations were concentrated around Lima at first, the chain started to expand in Peru by opening stores in Arequipa, Barranca, Cajamarca, Chiclayo, Chimbote, Chincha, Cusco, Huacho, Huancayo, Huánuco, Huaral, Ica, Jaén, Juliaca, Moquegua, Paita, Pisco, Piura, Pucallpa, Puno, Sullana, Tacna, Talara and Trujillo.

The company was founded in 2004 after Intercorp bought Supermercados Santa Isabel from Dutch multinational Ahold in 2003. The company has three denomination groups:

History

The history of Supermercados Peruanos started in 1993 when the Chilean company Supermercados Santa Isabel S.A opened stores in Lima most of those were in locales where there used to be an Scala Gigante Super or Hypermarket. In 1999 the Netherlands company Ahold bought the company, and began with the hypermarket project, it was called Plaza Vea and the discount stores Minisol (today Plaza Vea express), but in 2003 the international Royal Ahold decided to sell Supermercados Santa Isabel, and in the same year the Peruvian bank Interbank bought the company. In 2005 they opened their first supermarket Vivanda on Pezet Avenue in the San Isidro District in Lima. In 2006 they started to change all Santa Isabel stores into Plaza Vea 'Super'. In 2007 Minisol changed their name to Mass (now Plaza Vea express).

Brands

Plaza Vea

This is the most important and powerful chain of the group, started in 2001 with a store at the Jockey Plaza Shopping Center. As of January 2018, they have 65 stores in Lima and 38 in other cities.

Vivanda

This is the second label in importance inside Supermercados Peruanos S.A, it is dedicated to people of high and medium class, the label started growing in 2005. As of January 2018 there are 9 stores in Lima.

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