Static & Ben El Tavori

Static & Ben El Tavori
Static (right) and Ben El Tavori live in Kiryat Ata, 2016
Background information
Origin  Israel
Genres Pop
Years active 2015-present
Members
  • Liraz Russo (Static)
  • Ben El Tavori
  • Yarden Peleg (Jordi)

Static & Ben El Tavori (Hebrew: סטטיק ובן אל תבורי‬) are an Israeli musical pop duo comprising the singers Liraz Russo (Static) and Ben El Tavori, and the musical producer Yarden Peleg, known by the stage name 'Jordi'.

Background

Static

Liraz Russo (Hebrew: לירז רוסו‎; born 8 December 1990), known as Static (Hebrew: סטטיק‎) was adopted by an affluent Israeli-Lebanese couple, Moshe and Nitza Russo, at the age of four months, and grew up in Haifa. He does not know his country of birth, although he has mentioned that it is possible he was born in Brazil.[1] He began learning to play the piano at age three, and later switched to guitar. At age 15, he performed in municipal festivals with a Haifa youth band. He did his mandatory military service in the Israel Defense Forces as an officer in the Israeli Air Force, but was discharged early and did not complete full military service due to health reasons. After being discharged, he began working with music producer Omri Segal, which opened doors for him in the music industry.[2] He adopted the stage name "Static", a nickname that had been given to him by a childhood friend. His breakthrough came in 2015, when together with DJ Gal Malka, he released the song "Ba La Lirkod", which entered the Galgalatz playlist and became one of the most successful Israeli songs of the year.

Ben El Tavori

Ben El Tavori (Hebrew: בן-אל תבורי‎; born 22 December 1991) is the son of Israeli singer Shimi Tavori, one of the biggest stars of the Mizrahi music genre, and model Aviva Azulai. When he was a child, his parents divorced. In 2005, at age 14, he sang publicly for the first time in an appearance with his father. In 2007, at age 16, he auditioned for the seventh season of Kokhav Nolad together with his brother Daniel, but only his brother was accepted. He did his mandatory military service in the Israeli Air Force.[3] In March 2011, he released his debut album, which was unsuccessful, and only had his breakthrough when he cooperated with Russo and Peleg in the song "#DubiGal".

Jordi

Yarden Peleg (Hebrew: ירדן פלג‎; born 20 January 1987), known as Jordi (ג'ורדי), was born in Kiryat Motzkin. His father was a radio broadcaster, and as a child, he visited his father many times at the radio station where he worked. At age 12 he began making music, and at 17, he dropped out of high school and produced his first song. At age 18, he built a recording studio in his home. In 2013, he opened a studio and began working as an independent producer. He worked with various artists, and first met Static while working on a song by the band KYD which also featured Alon De Loco and Static.

History

Static, Tavori, and Jordi cooperated in rapper Ron Nesher's 2015 single "#DubiGal". From then on, Static and Tavori began recording songs together, and Jordi produced their music. Every single by Static & Ben El Tavori has been accompanied by a music video which has received tens of millions of views on YouTube. Their first single "Barbie" was released in November 2015, was a success and entered the Galgalatz playlist, becoming Static's second song and Tavori's first to do so. Three months later they released their second single "Kvish Hachof", about the two's many trips on Israel's coastal road, since Static is from Haifa and Ben El is from Tel Aviv.

Their third song "Silsulim", which came out in June 2016, won the 'Song of the Year' award on Reshet Gimmel's Annual Hebrew song chart for the year 5776. In the Galgalatz chart that year, they won 'Breakthrough of the Year' and 'People of the Year'. In September 2016, they released the song "Stam". Their fifth single "Zahav", together with a 1950s-themed music video, came out in January 2017.

From the fourth season onwards, Static and Ben El have been on the judging team of the reality show HaKokhav HaBa.[4]

In 2017, they won the ACUM Prize in the Inbal Perlmutter 'Achievement of the Year' category. That year they also participated in the Festigal,[5] and appeared in an advertising campaign by the fashion company Castro.[6]

In June 2017, they released the Brazilian-themed song "Tudo Bom" which contains a few words in Portuguese. This song became widely popular in Israel and also drew significant attention from Brazil. The pair were invited to visit the Brazilian Embassy and meet the Brazilian Ambassador to Israel.[1][7] The song broke the record for the highest number of views of an Israeli song on YouTube in one day. As of December 20, 2017, the total number of views currently sits at over 44 million, also the highest of any Israeli song.

A later single, "Hakol Letova", was released in October 2017. The song broke the record for number of plays of an Israeli song on the radio in one day, with 80, exceeding the previous record of 66, also held by Static and Ben El, with the song Tudo Bom.[8] In January 2018, they released the song "Namaste" together with singer Liora Yitzhak.

In March 2018, they signed a ten-year deal with Capitol Records to produce seven international albums in English. Their first songs in English will be English versions of Barbie and Tudo Bom. They will work with songwriter Emily Wright. However, Israel will remain the main focus of their activity.[9][1] In May 2018, they released the song "Kawaii." [10] In August they released the song "Gumigam."

Discography

Singles

Name Hebrew Translation Release Date Galgalatz Annual Chart Reshet Gimmel Annual Chart YouTube Views (as of 7/08/18)
1 Barbie ברבי Barbie 29 November 2015 9 - 41 million
2 Kvish Hachof כביש החוף The Coastal Highway 5 March 2016 - - 38 million
3 Silsulim סלסולים Trills 13 June 2016 4 1 45 million
4 Stam סתם Whatever 24 September 2016 15 19 23 million
5 Zahav זהב Gold 29 January 2017 7 8 41 million
6 Tudo Bom טודו בום Tudo Bom ("It's OK" in Portuguese) 4 June 2017 3 4 49 million
7 Hakol Letova הכל לטובה All For the Best 22 October 2017 21 million
8 Namaste נמסטה Namaste ("Hello" in Hindi) 1 January 2018 16 million
9 Kawaii קאוואי Kawaii ("Cute/Tiny" in Japanese) 6 May 2018 16 million
10 Gumigam גומיגם Rubbery 5 August 2018 1.6 million

See also

References

  1. 1 2 3 https://www.timesofisrael.com/pop-duo-static-ben-el-sign-with-major-us-record-label/
  2. ↑ https://www.yediot.co.il/articles/0,7340,L-4862785,00.html
  3. ↑ https://www.ynet.co.il/articles/0,7340,L-3930821,00.html
  4. ↑ https://eurovoix.com/2017/02/06/israel-finalists-hakokhav-haba-leirovizion-selected/
  5. ↑ http://www.mako.co.il/entertainment-celebs/local/Article-10444e88180a551006.htm
  6. ↑ https://www.calcalist.co.il/articles/0,7340,L-3710418,00.html
  7. ↑ http://www.jpost.com/Israel-News/Culture/Why-Brazil-is-applauding-this-pair-of-Israeli-pop-idols-499181
  8. ↑ https://e.walla.co.il/item/3105725
  9. ↑ https://www.haaretz.com/israel-news/culture/haim-saban-signs-israeli-pop-duo-to-seven-album-5-million-deal-1.5907250
  10. ↑ https://mobile.mako.co.il/music-news/local/Article-4cfd077aa343361006.htm
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