SpotX

Privately Held
Industry Advertising Technology
Founded 2007
Founder

Michael Shehan (CEO)

Steve Swoboda (COO/CFO)
Headquarters Denver, Colorado, USA
Area served
 190+ Countries
Owner RTL Group (100% stake)
Number of employees
 370+
Website www.spotx.tv

SpotX is a privately held global video ad serving platform.[1] providing premium digital media owners with a holistic solution that allows them to monetize their content with video advertising across desktop, mobile and connected devices. SpotX’s platform features modern ad serving, programmatic infrastructure and other monetization tools, including solutions for OTT and outstream video ad units. SpotX connects premium media owners with brands, agencies, trading desks and DSPs (collectively referred to as demand sources or buyers) to facilitate the sale of video advertising. Through SpotX’s platform, media owners gain insights into buyer behavior and audience consumption to better manage their video ad inventory and maximize yield. Billions of video ad decisions are transacted through SpotX’s platform daily, with ads delivered to 600 million people in more than 190 countries per month.[2] The company is headquartered north of Denver, Colorado with additional offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney.

History

SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks.[2] The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).[2][3]

In March 2007, SpotX formed a separate company from Booyah that focused on digital video advertising technology.[2] In 2009, SpotX launched targeting tools to help advertisers reach their audiences.[2] In 2010, SpotX launched its real-time bidding solution, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.[2]

In July 2016, RTL Group announced its 65% majority stake purchase of SpotX at $144 million and completed its 100% acquisition of the company in October 2017.[4] The acquisition can be attributed to a recent initiative by RTL Group, the RTL Digital Hub, which is aimed at leveraging the combined value of the company's complementary portfolio of digital video businesses (referring to companies whose products or services are focused on digital video).[5] Such companies include, SpotX, BroadbandTV, StyleHaul, and clypd.[5] The RTL Digital Hub was implemented to bolster RTL Group's position in the high growth markets of multi-channel networks (MCNs) and digital advertising sales.[5]

In 2015, SpotXchange rebranded as SpotX, building on its heritage as a pioneer in the video advertising industry. Reflecting the changes in the market and its platform, the Denver-born, global company shortened its name to highlight its evolution from an ad exchange to a holistic inventory management platform, developed specifically for the supply side. In 2017, SpotX relaunched its website on a new domain: www.SpotX.tv, a move intended to reinforce the company’s further development to an end-to-end total video monetization platform, which today incorporates a modern ad server, SSP and programmatic infrastructure including both open and private marketplace capabilities to help media owners manage all aspects of their video ad inventory across desktop, mobile and connected devices. In April 2018, SpotX partnered with Switch Media, a cloud based streaming company, to produce AdEase, a multi-screen digital product offering.[6][7][8]

References

  1. ↑ Online, Ad Ops. "SpotXchange Launches Industry's Most Transparent Video Advertising Platform | Ad Operations Online". Retrieved 2015-07-07.
  2. 1 2 3 4 5 6 "Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot". Retrieved 2015-06-29.
  3. ↑ L. Wayne Hicks (Jul 31, 2014). "European company buys majority stake in SpotXchange". Denver Business Journal. Retrieved Aug 6, 2015.
  4. ↑ "RTL Group targets video advertising expansion with $144m SpotXchange purchase". The Drum. Retrieved 2015-06-29.
  5. 1 2 3 "European Broadcaster RTL Starts Formalizing Web Video Plans". Jun 8, 2015. Retrieved 2015-07-07.
  6. ↑ "SpotX partners with Switch Media to produce digital product offering AdEase". The Drum. Retrieved 2018-06-12.
  7. ↑ "Switch Media Partners With SpotX To Offer Personalised Ads Across Streaming Content - B&T". B&T. 2018-04-03. Retrieved 2018-06-12.
  8. ↑ Editor. "SpotX teams Switch Media to offer personalised ads across OTT content | Ad Tech | News | Rapid TV News". www.rapidtvnews.com. Retrieved 2018-06-12.
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