Spartan Communications

Spartan Communications, Inc.
Fate Acquired by Media General
Successor Media General
Nexstar Media Group
Founded 1940 (as Spartanburg Advertising Company)
1947 (as Spartan Radiocasting)
Founder Walter J. Brown
Defunct 2000
Headquarters Spartanburg, South Carolina, United States
Services Television stations
Subsidiaries WSPA-TV (flagship)
WBTW
WJBF
WRBL

Spartan Communications, Inc. was a company that was based in Spartanburg, South Carolina that owned WSPA-TV as Spartan's flagship station from 1956 to 2000 when Spartan merged with Media General of Richmond, VA. In 1984, Spartan bought WBTW and KIMT-TV from the Shotts family.

Former Spartan-owned stations

Stations are arranged alphabetically by state and by city of license.

City of license / Market Station Channel
TV (RF)
Years owned Current ownership status
Spartanburg, South Carolina WSPA-TV ** 7 (7) 1956–2000 CBS affiliate owned by Nexstar Media Group
Toccoa, Georgia WNEG-TV 32 (24) 1995–2000 MeTV affiliate, WGTA, owned by Marquee Broadcasting
Florence - Myrtle Beach WBTW 13 (13) 1984–2000 CBS affiliate owned by Nexstar Media Group
Mason City - Rochester KIMT 3 (42) 1984–2000 CBS affiliate owned by Heartland Media
Augusta, Georgia WJBF 6 (42) 1992–2000 ABC affiliate owned by Nexstar Media Group
Columbus, Georgia WRBL 3 (15) 1995–2000 CBS affiliate owned by Nexstar Media Group
Panama City, Florida WMBB 13 (13) 1990–2000 ABC affiliate owned by Nexstar Media Group

See also

  • WSPA-TV (former flagship station)
  • Media General, the first successor to Spartan Communications.
  • Nexstar Media Group, the second successor and current owner of most of the former Spartan stations.
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