Smart Alliance

Smart Alliance
Abbreviation SA
Formation 2011
Type NGO
Purpose collaborate on content, sales and marketing, and technology in television
Headquarters Singapore
Region served
Southeast Asia
Membership
ABS-CBN Corporation (Philippines)
BBTV 7 (Thailand)
International Media Corporation (Vietnam)
MediaCorp (Singapore)
Media Nusantara Citra (Indonesia)
Media Prima (Malaysia)
Orbit Showtime Network (Arab States)
Official language
English and primary Southeast Asian languages
Chairman of the Steering Committee
 Lucas Chow
Main organ
 Steering Committee
Parent organization
 ASEAN
Website http://smartalliancemedia.com/

Smart Alliance is an alliance of Southeast Asian television broadcasting companies.

History

On September 2011, six Southeast Asian television broadcasting companies forged an alliance to cooperate along three areas — content, sales and marketing, and technology — and capitalise on the economies of scale and combined market that the region can offer. They signed a Memorandum of Understanding to form the Smart Alliance.

Key People

Steering Committee

Content Work Group

  • Leader
    • Doreen Neo
  • Members
    • Linggit Tan
    • Sharon Loh
    • Farisha Pawanteh
    • Rudy Ramawy
    • Faisal Al Ayyar

Sales & Marketing Work Group

  • Leader
    • Irene Lim
  • Members
    • Luis Paolo Pineda
    • Sapna Angural
    • Shareen Ooi
    • Kanti Imansyah
    • Martin Stewart

Technology Work Group

  • Leader
    • Yeo Kim Pow
  • Members
    • Raul Bulaong
    • Tan Kwong Meng
    • Agus Mulyanto
    • Faisal Al Ayyar

References

  • "6 ASEAN broadcasters form Smart Alliance". APB. September 2011. Retrieved December 2, 2015.
  • "Six broadcasters from ASEAN form SMART Alliance". MediaCorp Channel NewsAsia. September 24, 2011. Retrieved December 2, 2015.
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