Sidchrome
| |
Subsidiary | |
Industry | Manufacturing |
Founded |
1931 Collingwood, Victoria |
Founder | Royston Siddons |
Headquarters | Heidelberg West, Victoria |
Products | Hand tools |
Parent | Stanley Black & Decker |
Website | www.sidchrome.com.au |
Sidchrome was an Australian brand of mechanics' tools. It is a subsidiary of Stanley Black & Decker.
History
The brand emerged when Royston Siddons' Siddons Drop Forgings Pty Ltd turned to tool making to fill post war shortages after World War II. Original production of Sidchrome tools in Australia was in the area of Brunswick, in the city of Melbourne, Victoria.
Sidchrome, until 1996, were manufactured in Australia, but since being acquired by The Stanley Works (named Stanley Black & Decker since 2010) production is now undertaken in Taiwan.
Racing
Sidchrome sponsored several Australian and New Zealand racing drivers in the 1970s, notably New Zealand and Australian saloon champion Jim Richards.
Present
Sidchrome is still a top selling automotive tool brand in Australia and New Zealand and since 2007, the brand sponsors the Most Improved Award in Australia's V8 Supercar Championship Series.