Shopping channel

Shopping channels (also known as teleshopping) are a type of television specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewellery. The term can also apply to channels whose contents consist solely of infomercials.

The concept was first popularized in the United States in the 1980s when Lowell "Bud" Paxson and Roy Speer launched a local cable channel known as the Home Shopping Club—which later launched nationally as the Home Shopping Network. It later gained competition from QVC.[1] Home shopping channels originally relied on telephone ordering, but have since been required to emphasize online shopping as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers).[2]

References

  1. ↑ Feinberg, Andrew. "Picking Up The Pieces In Home Shopping". Retrieved 2018-09-30.
  2. ↑ "The new retail revolution". Royal Television Society. 2014-07-30. Retrieved 2018-09-30.
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