Refinery29

Refinery29
Type of site
 Media and Entertainment
Available in English
Founded November 2005 (2005-11)
Headquarters 225 Broadway, New York, NY 10007, U.S.[1]
Founder(s) Philippe von Borries, Justin Stefano, Piera Gelardi, Christene Barberich[2]
Employees Over 500 (as of October 2017)[3]
Website refinery29.com
Alexa rank Increase 1,246 (January 2016)[4]
Launched Summer 2005
Current status Active

Refinery29 is an American digital media and entertainment company focused on young women. The brand produces editorial and video programming, live events, and social, shareable content delivered across major social media platforms, and covers a variety of categories including style, health, food, entertainment, careers, technology, news, politics, and more. Refinery29 has an explore page on the media platform Snapchat as well as Instagram, where they upload various photos, videos and articles on a wide range of topics for young women. They claim it's where women feel, see, and claim their power. Their aim is to empower women to be confident and reduce body shaming.

Refinery29 was listed three consecutive years on Crain's "Fast 50",[5][6][7] has won seven Clio Awards,[8][9][10][11][12][13] and seven Webby Awards.[14][15][14][16][17][18]

History

Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Refinery29 in 2005 as a fashion focused city guide, emphasizing unique fashion discoveries that were local to New York City. The name of the website alludes to the website distilling information into its essence.[19] The company headquarters is located in the Financial District, Manhattan neighborhood of New York City.[20]

Refinery29 now has over 450 employees globally,[21] with offices in Los Angeles,[22] London,[23] and Berlin.[23] In 2015 the company launched a UK edition at www.refinery29.uk and the following year in 2016, a German edition at www.refinery29.de. In 2016, Refinery29 announced it had raised $45 million in funding led by Turner.[24]

In 2017, Adweek reported that Refinery29 now reaches an audience of over 500 million globally across platforms.[25]

References

  1. ↑ "Refinery29 - Contact Information". Refinery29. Retrieved January 17, 2016.
  2. ↑ "How Two First-Time Founders Went From $28,000 Salaries To Owning A $100 Million Media Brand". Business Insider. Retrieved January 17, 2016.
  3. ↑ "Refinery29 Aims to Help Brands Connect With Women IRL". Adweel. Retrieved October 20, 2017.
  4. ↑ "Refinery29.com Site Info". Alexa Internet. Retrieved January 17, 2016.
  5. ↑ "No. 12 Refinery29 - 2014 Fast 50 | Crain's New York Business". Crain's New York Business. Retrieved 2017-10-21.
  6. ↑ "With $50M funding round, Refinery29 could join the ranks of Buzzfeed and Vox". Archived from the original on 2017-03-30.
  7. ↑ "Seven media and entertainment companies make Crain's Fast 50". Archived from the original on 2017-03-29.
  8. ↑ "Refinery29 - 29Rooms". Clios. Retrieved 2017-10-21.
  9. ↑ "Refinery29 - Refinery29's 2016 Stick Out! Calendar". Clios. Retrieved 2017-10-21.
  10. ↑ "Refinery29 - Daughter of Paradise". Clios. Retrieved 2017-10-21.
  11. ↑ "Refinery29 x H&M - In Motion". Clios. Retrieved 2017-10-21.
  12. ↑ "Refinery29 - Refinery29 This AM". Clios. Retrieved 2017-10-21.
  13. ↑ "Refinery29 Short Cuts x Cancerland - Cancerland". Clios. Retrieved 2017-10-21.
  14. 1 2 "Fashion & Beauty". Retrieved 2017-10-21.
  15. ↑ "Refinery29 | The Webby Awards". Retrieved 2017-10-21.
  16. ↑ "The Skinny | The Webby Awards". Retrieved 2017-10-21.
  17. ↑ "Refinery29 | The Webby Awards". Retrieved 2017-10-21.
  18. ↑ "Refinery29 Social Content & Marketing Submission | The Webby Awards". Retrieved 2017-10-21.
  19. ↑ "life's essentials include a budget". theblock-mag.com. Archived from the original on 2010-06-05.
  20. ↑ Michael Nunez (12 December 2011). "Refinery29: Boutique Fashion and Design for All". International Business Times.
  21. ↑ Steigrad, Alexandra (2017-03-01). "Refinery29 Charts New Course of Growth Amid Restructuring". WWD. Retrieved 2017-10-21.
  22. ↑ Spangler, Todd (2017-06-29). "Refinery29 Hires MTV Vet Joanna Bomberg as Head of Talent (EXCLUSIVE)". Variety. Retrieved 2017-10-21.
  23. 1 2 Crook, Jordan. "Refinery29 launches in Germany". TechCrunch. Retrieved 2017-10-21.
  24. ↑ Lunden, Ingrid. "Refinery29 raises $45M more led by Turner at a $500M valuation". TechCrunch. Retrieved 2016-12-14.
  25. ↑ "Refinery29 Aims to Help Brands Connect With Women IRL". Retrieved 2017-10-21.
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