Serengeti Eyewear

Serengeti Eyewear
Subsidiary
Founded 1983
Founder Corning Incorporated
Headquarters 9200 Cody, Overland Park, Kansas - United States
Key people
 Zaki Mustafa
Products Eyewear and sunglasses
Owner Bushnell Corporation
Number of employees
 52
Website http://www.serengeti-eyewear.com/

Serengeti Eyewear is a sunglasses brand owned by Bushnell Corporation. Their main focus is eye protection, of which the company researches and develops technology such as photochromic lenses, polarized lenses, spectral control, among others.

History

The brand was developed by Corning. In 1984, Corning considered closing Serengeti due to poor financial performance. However, entrepreneur Zaki Mustafa convinced the board that he could save the brand. He attributed poor sales to a product-centric focus, poor marketing, anemic customer service, and inefficient asset management. [1] With only fifty-two employees, he successfully raised sales from $5 million in 1985 to $62 million in 1992.[2]

The Serengeti brand was acquired by Bushnell in September 2000.

Technology and design

Serengeti sunglasses include tinted photochromic and polarized lenses.[3]

Tucker Viemeister designed aviator style sunglasses in sepia tones for Serengeti in the 1980s.[4]

References

  1. ↑ Donald W. Huffmire, Jane D. Holmes (2006), Handbook of effective management, Libraries Unlimited, p. 149, ISBN 9780899309231
  2. ↑ Thornberry, De Neal (2006), Lead like an entrepreneur, McGraw-Hill Professional, p. 198, ISBN 9780072262353
  3. ↑ Elves, Joanne (19 March 2016). "xSunglasses adapt to light conditions to reduce eye strain". The Globe and Mail. Retrieved 8 August 2017.
  4. ↑ Kennedy, Pagan (3 August 2012). "Who Made Those Aviator Sunglasses?". The New York Times Magazine. Retrieved 8 August 2017.
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