Sainsbury's Active Kids

Sainsbury's Active Kids
1 Voucher after collecting £10
Operator Sainsbury's
Collected for Schools
Collected by Spending £10 in Superstores, or £5 in Local stores
A Sainsbury's Active Kids banner outside a school. Tokens are collected at stores, and are redeemed for sports equipment.

Sainsbury's Active Kids was a voucher scheme run by Sainsbury's. Nurseries, schools, Scout and Guide groups and Clubmark-accredited sports club could redeem vouchers for sports & cooking equipment and active experiences such as dance, martial arts and keep fit.[1]

Started in 2005, with the option of collecting vouchers for sports equipment, it expanded over the years to include cooking equipment. Sainsbury's donated over £170 million worth of equipment across the UK.

In 2011, Sainsbury's introduced ambassadors to its Active Kids campaign to help increase participation starting with David Beckham.[2] In 2014, it was announced that from 2015 Beckham would be replaced by footballer Daniel Sturridge.[3]

The scheme was run annually, usually between end of January and beginning of May.

See also

Sainsbury's

References

  1. ↑ "Active Kids - Healthier Lifestyles For Kids | Sainsbury's". activekids.sainsburys.co.uk. Retrieved 2018-04-28.
  2. ↑ "David Beckham adopts Sainsbury's ambassador role". Retrieved 24 April 2017.
  3. ↑ "Sainsbury's substitutes Daniel Sturridge for brand ambassador David Beckham". Retrieved 24 April 2017.
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