Qube Cinema Technologies

Qube Cinema Technologies
Industry Film, TV Technology
Headquarters India
Website www.qubecinema.com

Qube Cinema Technologies (formerly Real Image Media Technologies) is an Indian company that works in film and television technology and was instrumental in bringing digital non-linear editing and digital cinema sound to the Indian market in the 1990s. The company then began work in digital cinema products and deployment during the early years of the century and grew to be a major digital cinema deployment entity in India.

History

Setup in 1986 as Media Artists Pvt. Ltd. in Chennai (then Madras), India, the company was officially renamed to Real Image Media Technologies Pvt. Ltd. in the early 2000s after the merger of Real Image Pvt. Ltd. and JS Films into Media Artists Pvt. Ltd. Media Artists continued to be a brand of the company's audio post-production facilities until early 2017 but the primary focus of the company then moved to digital cinema and as of January 2018, the company's Qube digital cinema systems were installed in about 3760 screens in India.[1] In 2017, the company was renamed to Qube Cinema Technologies Pvt. Ltd. and in November 2017, it announced the signing of a definitely agreement to merge with UFO Moviez Ltd.[2]

The first technology the company brought to India was computer-based non-linear editing with the Media Composer editing system from Avid Technology in 1993.[3] Subsequently, the company brought digital cinema sound to India in a partnership with DTS in 1995.[3]

In 2005, the company launched its own digital cinema system under the brand name Qube.[4] Qube Cinema, Inc. was set up in the US as a subsidiary of Real Image Media Technologies and markets the digital cinema technology of the parent company worldwide.[5]

In November 2014, the company was listed by iSPIRIT (Indian Software Product Industry Roundtable), a non-profit think tank, in its top 30 index of Indian software product companies.[6]

Apart from rolling out digital cinema in India and selling the Qube digital cinema technology worldwide, the company also masters Indian feature films into the digital cinema format.[7]

Intel Capital, the venture capital arm of Intel Corporation[8], Nomura, the Japanese bank[9], and StreetEdge Capital, a U.S. based investment partnership, are investors in Qube Cinema Technologies.

References

  1. ↑ "Qube Indian Theatre List". Qube Cinema. Jan 2018.
  2. ↑ "PE-backed UFO Moviez, Qube Cinema to merge". VC Circle.
  3. 1 2 Cinema of the future is here, now - India Empowered, Indian Express
  4. ↑ Real Image Media Technologies Unveils Digital Cinema - Screen
  5. ↑ When Every Show Feels Like a Premiere - Span Magazine Archived 2011-10-16 at the Wayback Machine.
  6. ↑ Top 30 Indian B2B software product companies with total market cap over $6 billion
  7. ↑ Growth in India’s Digital Cinema Industry – Part 2
  8. ↑ Intel arm buys stake in Chennai’s Real Image - The Economic Times
  9. ↑ Real Image sees funds from Nomura - Variety
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