ReServe Interactive

Early years

ReServe Interactive was established in 1996 as Efficient Frontiers, and began doing business as ReServe Interactive in 2005.

Timeline

• 1996 - Efficient Frontiers founded by Beth Goodell and Lynn Carter
• 1999 - Ron Goodell joins Efficient Frontiers as VP & Chief Customer Relations Officer
• 2000 - Robert Edmeyer Jr. appointed CEO & Chairman of the Board
• 2005 - Efficient Frontiers changes name to ReServe Interactive
• 2005 - ReServe introduces ReServe It/ReQuest It, a consumer-to-business connection enabling guests to make reservations or inquire about events from a merchant’s website.
• 2006 - ReServe Interactive introduces ReServe Anywhere, a web-based version of its software
• 2007 - ReServe Interactive introduces its web-based Customer Self Service Portal
• 2007 - ReServe relocates Livermore sales and service offices
• 2007 - ReServe Interactive achieves 15-percent growth. The company extended its customer support/service hours and expanded its sales team.
• 2008 - ReServe launches new brand strategy, including updated look and feel, key messages and customer-facing website
• 2008 - ReServe Interactive achieved 48.5-percent growth.
• 2009 - ReServe institutes initiatives focused on revenue management, customer service, and labor management.
• 2010 - ReServe Interactive launches ReServe University, a subscriber-based, interactive resource providing customers with training and support tools
• 2010 - ReServe Interactive selects Element Payment Services as its PCI DSS compliant solutions partner
• 2010 - ReServe Interactive releases ReServe It 2.0, a version of its online dining reservation software
• 2011 - ReServe Interactive launches ReServe Gateway, a web services platform that enables enterprise customers to integrate and share operational and financial data stored in their ReServe Interactive software with third-party software applications
• 2011 - ReServe Interactive launches ReServe Q, a web-based hospitality management tool
• 2012 - ReServe Interactive announces 15 consecutive years of growth
• 2013 - ReServe Interactive launches Table iQ Table Management software for the iPad
• 2014 - ReServe Interactive launches new company website

Off-premises catering and event management software

ReServe Interactive Off-Premises Catering and Event Management software automates the banquet, private dining event and event management process. The software offers Event Lifecycle Technology(TM), which breaks down catering and event management operations into a series of sequential steps that prompt the user with tasks to be completed in order to move an event ahead in its life cycle. The software manages the sales process, including menus and pricing, contracts and invoices, payments and discounts. The program also generates budgeting and revenue reports.

Dining reservations and table management software

The software manages table inventory, takes restaurant reservations, manages guest seating. The software provides a graphical representation of the dining room with interactive table status. It also gathers customer profiles for customer relationship management and to manage event or promotional activities.