R&P Electronic Media
| Industry | Video games |
|---|---|
| Founded | 1991 |
| Founder |
Robert de Wit Peter de Wit |
| Headquarters | Netherlands |
R&P Electronic Media was a developer and publisher of interactive games in the Netherlands. R&P Electronic Media was founded in 1991 by Robert de Wit (1964-2012) and Peter de Wit (1969). R&P Electronic Media was responsible for the development and publishing of interactive products for the PC Platform.
Releases included:
- Fort Boyard (video of the game www.youtube.com/watch?v=NAC358yaNJ0&feature=share )
- Fort Boyard de Legende
- Roland Garros 1997
- Atlantis de Verloren Legende (Atlantis the lost tales) (Video of the game www.youtube.com/watch?v=awtGXu7mykw&feature=share )
- Atlantis II
- Douglas Adams Starship Titanic
- Star Trek Captains Chair
- Star Trek Encyclopedia
- Rising Lands
- Saga: Rage of the Vikings
- Evidence
- Ubik
- The 3rd Millennium
- Tank Racer
- Dreams
- China the Forbidden City
- Ring des Nibelungen
- Egypt 1156 B.C.
- The Longest Journey (video of the game www.youtube.com/watch?v=fkxlavhtKFo&feature=share )
- Safe Cracker
- Iznogoud
- RTL Nieuwsjaar overzicht 1997
- MediaBase (content management system, released in 1997.)
R&P Electronic Media had offices in Amstelveen, the Netherlands, Luton, United Kingdom, Paris, France and in Rockville, the United States. R&P Electronic Media sold its software in the United States and Europe.
Marketing Campaigns
R&P was known from their "all-out" marketing campaigns. With these campaigns, R&P Electronic Media was the first interactive games developer that brought PC games to the mainstream public. Notable was the award R&P Electronic Media won in 1996 for best consumer marketing in the industry, outcompeting Sony PlayStation and Nintendo. Also, R&P Electronic Media was noted for the longest radio commercial to have been broadcast in the Netherlands; 1.30 minutes for the PC game Atlantis.
R&P Electronic Media was also known for their high quality free demo's that were created as teasers for the PC games. Large retail stores were often faced with hundreds to thousands of people asking for the free demo of the games, leading to significant increase in shop traffic.
Online Technologies
As part of the RPL Interactive Group, which focused on online technologies, R&P Electronic Media stopped with the development and release of PC games and related software in 2000. RPL Interactive is still active today in the online market.