Pure, White and Deadly

Pure, White, and Deadly is a book written by John Yudkin in 1972. It summarised the research that Yudkin had been conduction at Queen Elizabeth College where he was professor of Nutrition. It set out the physiological impact of sugar on the western diet leading to increased rates of obesity and heart disease. This was at a time when consumption of fat was regarded as the key causative agent of the increases in obesity.