Patrón

Patrón
A bottle of Patrón Añejo
Type Premium tequila
Manufacturer The Patrón Spirits Company
Country of origin México
Introduced 1989
Proof (US) 80
Variants Añejo, Burdeos, Citrónge, Gran Platinum, Reposado, Silver, XO Cafe, XO Cafe Dark Cocoa

Patrón is a brand of tequila products by the Patrón Spirits Company.

Patrón tequilas, like all tequilas, are produced in Mexico from the "maguey" (heart or core) of the blue agave plant.[1]

History

The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries.[2] St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery.[3]

In 2000, Ed Brown took over as CEO, and began to distance the Patrón brand from the reputation of tequila in the US as a bad-tasting spirit and what people drank for extremely quick intoxication. Following the advertising strategy of Grey Goose, Patrón presented its tequila as "premium" and signaled "taste and sophistication" through individually-numbered glass bottles. The target audience is mostly vodka drinkers in nightclubs and trendy bars. Through persistent references by country music and hip hop singers, and by Lil Jon in particular, Patrón has become a fixture of popular culture.[3]

In January 2018, Patrón was sold to Bacardi, the world's largest privately held spirits company, for $5.1 billion.[4]

Sponsorships

Patrón sponsors the sports car racing team Extreme Speed Motorsports, co-owned by Ed Brown.

Varieties

Varieties include a tequila-coffee blend known as Patrón XO Cafe, a tequila-chocolate-coffee blend known as Patrón XO Cafe Dark Cocoa, and an orange liqueur known as Patrón Citrónge.[5]

  • Gran Patrón Burdeos
  • Gran Patrón Platinum
  • Gran Patrón Piedra
  • Patrón Silver
  • Patrón Añejo
  • Patrón Reposado
  • Roca Patrón Silver
  • Roca Patrón Reposado
  • Roca Patrón Añejo
  • Patrón XO Cafe

Patron XO Cafe is a premium coffee flavoured version of Patron.

  • Patrón XO Cafe Dark Cocoa
  • Patrón XO Cafe Incendio
  • Patrón Citrónge
  • Patron Lime
  • Patron Mango

See also

References

  1. ↑ "Making Perfection". Patron Tequila. Retrieved 27 February 2013.
  2. ↑ Tequila.net. "7 Leguas Tequila Blanco - Tequila Reviews at TEQUILA.net". Tequila.net. Retrieved 17 December 2017.
  3. 1 2 Mark Spivak (6 November 2012). Iconic Spirits: An Intoxicating History. Lyons Press. pp. 161–163. ISBN 978-0-7627-8991-7.
  4. ↑ "Bacardi acquires iconic tequila brand Patrón for $5.1bn - FoodBev Media". www.foodbev.com. Retrieved 19 April 2018.
  5. ↑ "Bottles". Patron Tequila. Retrieved 5 April 2013.
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