Omar Johnson (businessman)

Omar Johnson is an American marketing executive who has worked with Kraft Foods, Campbell Soup, Coca-Cola and Beats by Dre.[1]

Johnson joined Beats by Dre in 2010 as Vice President of Marketing after being Nike's advertising lead for six years.[1] Through his brand marketing efforts, Johnson helped grow the business from $180 million to a 1.1 billion category leader.[2] He left the company in 2016, two years after it had been purchased by Apple.[3][4]

He was named a "Brand Genius" by Adweek in 2013[5] and made the list of the Top 50 Most Innovative CMOs by Business Insider in 2016 for his social media branding campaigns such as the “Straight Outta Somewhere” campaign.[6] The social media campaign went viral[7] reaching 1.2 billion people worldwide, with 9 million memes created and shared, 27 million video views, and 13 million microsite visitors.[8]

The social media campaign also won industry awards for Best Use of a Meme and Best Use of Instagram at the 8th Shorty Awards, which honors the best in social media.[9]

Johnson uses a tactic he refers to as "ambush marketing", which involves controversial marketing stunts, such as when Beats gave Olympic athletes free headphones in private company parties during the 2012 Olympics in London. The stunt raised concerns that the company would be penalized by the International Olympic Committee (IOC), though no complaints were formally raised.[10]

Johnson is an investor in the Wifi company Luma, as well as keynote speaker and marketing coach.[11]

Reference

  1. 1 2 "Who's Who-Omar Johnson, EVP of Global Marketing Beats Electronics LLC". Beverly B. Media and Communications. Beverly B. Media and Communications, LLC. Retrieved 20 November 2016.
  2. ↑ Christer., Holloman,. The social media MBA guide to ROI : how to measure and improve your return on investment. Chichester, West Sussex, United Kingdom. ISBN 9781118844397. OCLC 877078029.
  3. ↑ Tesseras, Lucy. "Beats CMO on Dr Dre, ambassadors and unconventional marketing". Marketing Week. Centaur Communications Ltd. Retrieved 20 November 2016.
  4. ↑ Campbell, Mikey. "Beats by Dre marketing chief to leave company in November". Apple Insider. Quiller Media, Inc. Retrieved 20 November 2016.
  5. ↑ Klara, Robert. "Adweek's 2013 Brand Genius Awards Our annual salute to the brightest minds in marketing". Adweek. Adweek. Retrieved 20 November 2016.
  6. ↑ "The 50 most innovative CMOs in the world". Business Insider. Retrieved 2018-04-12.
  7. ↑ "Four reasons 'Straight Outta Compton' made N.W.A the Boyz of summer". EW.com. Retrieved 2018-04-13.
  8. ↑ "The 50 most innovative CMOs in the world". Business Insider. Retrieved 2018-04-17.
  9. ↑ "8th Shorty Awards". Wikipedia. 2018-03-22.
  10. ↑ "Beats by Dre Causes Marketing Controversy at Olympics With Free Headphones for Athletes". Billboard. Billboard. Retrieved 20 April 2017.
  11. ↑ Bishop, Todd. "Amazon invests in Luma 'Surround WiFi' company's $12.5M financing round". GeekWire. GeekWire, LLC. Retrieved 20 November 2016.
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