Nordic Choice Hotels

Headquarters in Oslo, Norway

Nordic Choice Hotels (until December 2010 known as Choice Hotels Scandinavia) is one of the largest hotel chains in Scandinavia with about 190 hotels in Scandinavia and the Baltics and over 13,000 employees.

The Norwegian company is 100% owned by Petter Stordalen through his company Strawberry Group. In 2006 Torgeir Silseth became CEO for the Nordic Choice Hotels Group.

Nordic Choice Hotels is a franchisee of Choice Hotels International. The franchise agreement gives the company the right to use three brands and their umbrella brands. Apart from that, Nordic Choice Hotels is in most aspects run independently from Choice International.

Brands

The hotels are marketed under four brands:

• Clarion Hotel are in city centres and airports. The 74 hotels under the Clarion Hotel brand are located in Sweden, Norway, Finland, Denmark and Latvia.
• Quality Hotel is one of the largest hotel chains in the Nordics with over 60 hotels in Norway, Sweden and Denmark.
• Comfort Hotel has about 30 hotels in Norway, Sweden and Lithuania markets itself as a central and low budget alternative.
• Nordic Hotels & Resorts:

• Sweden: Hotel At Six, Hobo, Nordic Light Hotel, Hotel C Stockholm, Aronsborg Konferenshotellet, Selma Spa+, Copperhill Mountain Lodge, Strömstad Spa, Stenungsbaden Yacht Club, Avalon Hotel, Vox Hotel
• Norway: The Thief, Hotel Christiania Teater, Farris Bad, Hotel Oleana, Hotel No13, Hotel Brosundet, Quality Hotel 33, Oslo
• Denmark: Hotel Skt. Petri
• Finland: Hotel F6

History

Nordic Choice Hotels was established in Norway 1990 as Choice Hotels Scandinavia. During 1994 the company signed an franchise agreement with Choice Hotels International that gave them the right to market its hotels as Comfort, Clarion and Quality hotels. The company was listed at the Oslo stock exchange in 1997, but was lifted in 2005 when Home Invest (owned by business man Petter Stordalen) bought 100% of the stock.

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