Mr Lee's Noodles

Mr Lee’s Noodles
Mr Lee's noodles range
Product type Instant noodle
Owner Mr Lee’s Pure Foods Co
Country United Kingdom
Introduced 2016
Website www.mrleesnoodles.com

Mr Lee’s Noodles is a British brand of instant noodle owned by Mr Lee's Pure Foods.

Background

The brand was founded by Damien Lee in 2016, after diagnosis of Non-Hodgkin lymphoma caused him to dramatically change his diet. Following successful chemotherapy and subsequent recovery, he decided to create a brand of healthy instant noodles with chef Andy Chu.[1][2]. In July 2017 Damien was diagnosed with a form of neck and throat cancer entirely disconnected to his previous illness, but is now in full recovery. He was recently listed in the Maserati Top 100 - index of the UK's most innovative entrepreneurs[3]

Marketing

The brand is not available in the UK supermarkets yet,[4][5] but instead aims for the travel and hospitality industry.

The range is certified low sugar by Sugarwise[6], gluten free by Coeliac UK, and 2 flavours are registered with the Vegan Society.

The products in Australia are also certified gluten free by Coeliac AU and the chicken used has the accreditation "RSPCA Approved Farming".

Distribution

Mr Lee's Pure Foods Co. has distribution centres in United Kingdom, Denmark and Australia.

Currently available in Jetstar Airlines which were called "the most vegan friendly airline in Australia" partially due to flying the Zen Garden Vegetables flavour[7][8], South Western Railways, East Midlands Trains and independent hotels in Scandinavia and Hong Kong, coffee shop chains in the UK (including the Easy Group owned easyCoffee, in the Gourmet Coffee Bar and Kitchens network and independent retailers in the U.K., Malta and Hong Kong.

In 2018 the brand has launched on Ocado, with TUI Airways, Woolworths Group (Australia), Metro and EzyMArt in Australia.

Flavours

  • Hong Kong Street Beef
  • Coconut Chicken Laksa
  • Tai Chi Chicken
  • Warrior Fighting Shrimp
  • Zen Garden Vegetables – vegan flavour
  • Dragon Fire Vegetables – vegan flavour

Noodle Kiosks

Mr Lee's Pure Foods Co. have also developed digital Noodle Kiosks - food retail points serving hot ready meals 24/7.[9]

Awards

The company’s products have received a number of awards and commendations, including:

2018

  • the finalist of the Mercurys Awards 2018 - The "Oscars" of the airline on-board service industry - in the 'Food Product: Snack', [10]
  • the finalist of the Startups Awards 2018 in the 'Export Business of the Year 2018',[11]
  • the finalist at the Food Manufacture Excellence Awards 2018 in 'Ambient Manufacturing Company of the Year', [12]
  • the finalist at the Vendies Awards 2018 in 'Best New Product' and 'Snack/Confectionery Product of the Year',[13]
  • the finalist of the Food & Beverage Industry Awards Australia 2018 in the "Health Foods" category [14]
  • the finalist of the Food & Drink Federation Awards 2018 in the "Diet and Health", "Exporter of the Year", "Emerging Business" and "Innovation" [15]
  • the winner of the Healthy Food Guide - Best of Health Awards 2018 "Speedy Suppers (One Pot Meal)" [16]
  • the finalist of the IGD Awards 2018 in the "Small Business" [17]
  • the winners of the Asia Foods Innovation Awards 2018 in the "Best convenience food" and "Best foodservice / catering product" [18]
  • the Maserati Top 100 Index in association with The Sunday Times - Damien Lee [19], [20]
  • listed in the Startup 100 Index 2018[21]
  • the finalist of the Onboard Hospitality Awards 2018 'Best Onboard Snack - Premium Economy/Economy/LCC'[22]
  • the winner of the Gold Award at the Food Talk Awards 2018 'Smart Tech / Kitchen Award' for Mr Lee's Noodle Kiosks[23]
  • the winner of the FSB Awards 2018 'South West Community Award' and finalist for 'Business & Product Innovation Award', 'Start-up Business of the Year',[24]
  • the runner up for the Health and Vitality Honours 2018 'Product of the Year'[25]

2017

  • the finalist of the Startups Awards 2017 in the 'Crowdfunding Business of the Year' and 'Export Business of the Year',[26]
  • the finalist of the Food Manufacture Awards 2017 in the 'Best new use of food ingredients',[27]
  • the Silver Award winners at the Lunch! Innovation Challenge Awards 2017[28]
  • the winner at the Vendies Awards 2017 in 'Best Newcomer' category and highly commended in 'Best Marketing Campaign' and 'Snack/Confectionery Product of the Year',[29]
  • the finalist of the Food & Drink Federation Awards 2017 in the 'Regional Business Growth – South West England',[30]
  • the finalist of the Health and Vitality Honours 2017 'Product of the Year'[31]
  • the Trailblazer at the Food Vision 2017[32]
  • listed in the Startup 100 Index 2017[33]
  • the finalist of the Fedex Small Business Grant UK 2017[34]

2016

  • the finalist of the Amazon Growing Business Awards 2016 'Entrepreneur of the Year'[35]
  • the Silver Award winners at the Lunch! Innovation Challenge Awards 2016[36]

See also

References

  1. ↑ "Pot noodles, but posh: the entrepreneur launching healthy gourmet noodles in a cup". Bournemouth Daily Echo. 16 April 2016. Retrieved 2 August 2017.
  2. ↑ "Once is not enough for serial start-up founders". The Sunday Times. 26 November 2017.
  3. ↑ "Maserati Top 100: People's choice". The Sunday Times. 29 April 2018.
  4. ↑ "Can noodles take pot shot at customers without the supermarkets?". The Times. 11 July 2017.
  5. ↑ "12 Life changing gluten free products you wont find in supermarkets". Metro. 7 July 2017.
  6. ↑ "Mr Lee's Noodles: Damien Lee | Startups.co.uk". Startups.co.uk: Starting a business advice and business ideas. Retrieved 2017-10-13.
  7. ↑ "From lentil and falafel salads to noodles with veg: Australia's most vegan friendly airline, revealed - but can YOU guess which one it is?". Daily Mail. 7 December 2017.
  8. ↑ "PETA - Can You Guess the Most Vegan-Friendly Australian Airline?".
  9. ↑ "Planet Vending - Mr Lee's Noodle Kiosks – Vendies Finalist".
  10. ↑ "Mercurys Awards 2018".
  11. ↑ "Startup Awards 2018".
  12. ↑ "Food Manufacture Excellence Awards 2018".
  13. ↑ "Vendies Awards 2018".
  14. ↑ "Food & Beverage Industry Awards Australia 2018".
  15. ↑ "FDF Awards 2018".
  16. ↑ "Healthy Food Guide Awards 2018".
  17. ↑ "IGD Awards 2018".
  18. ↑ "Asia Food Innovation Awards 2018".
  19. ↑ "Maserati Top 100: People's choice". The Sunday Times. 29 April 2018.
  20. ↑ "Maserati 100".
  21. ↑ "Startup 100 Index 2018".
  22. ↑ "Onboard Hospitality Awards 2018".
  23. ↑ "Food Talk Awards Awards 2018".
  24. ↑ "FSB Awards 2018".
  25. ↑ "Health and Vitality Honours 2018".
  26. ↑ "Startup Awards 2017".
  27. ↑ "Food Manufacture Awards 2017".
  28. ↑ "Lunch! Innovation Challenge Awards 2017".
  29. ↑ "Vendies Awards 2017".
  30. ↑ "FDF Awards 2017".
  31. ↑ "Health and Vitality Honours 2017".
  32. ↑ "Trailblazer – Food Vision 2017".
  33. ↑ "Startup 100 Index 2017".
  34. ↑ "Fedex Small Business Grant UK 2017".
  35. ↑ "Amazon Growing Business Awards 2016".
  36. ↑ "Lunch! Innovation Challenge Awards 2016".
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.