Mississippi Valley Broadcasters

Mississippi Valley Broadcasters, LLC, known locally as the "La Crosse Radio Group", is the owner and operator of five radio stations in La Crosse, Wisconsin. The company is a partnered ownership between Tcom, Inc and Patrick H. Smith of Onalaska, WI.

The La Crosse Radio Group coverage areas include western Wisconsin and eastern Minnesota. Their physical facilities are at 1407 2nd Avenue North (Highway 35) in Onalaska, WI, north of La Crosse. All the stations have a variety of formats:

  • WLFN AM 1490 - "Today's Talk 1490"
  • WKBH-FM 100.1 - "100.1 Classic Rock"
  • KQEG (FM) 102.7 - "The Eagle Oldies Radio"
  • WLXR-FM 104.9 - "Magic 105"
  • WQCC FM 106.3 - "Kicks 106.3"

The company filed for Chapter 11 bankruptcy protection on July 27, 2017. The Federal Communications Commission reassigned all of the station's licenses to their licensees as debtor-in-possession on August 15, 2017.

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