Mike's Hard Lemonade Co.

Mike's Hard Lemonade Co. (USA)
Privately held company
Industry Flavored Malt Beverages
Founded April 1, 1999 (April 1, 1999)
Headquarters Chicago, Illinois, United States
Area served
 United States of America
Website mikeshard.com

Mike's Hard Lemonade Co. is a flavored malt beverage supplier based in Chicago, IL,[1] and founded in 1999 by Mark Anthony Group. The Canadian division has been owned by Labatt Breweries as of 2015.[2]

History

Mike's was introduced in Canada in 1996 as a mix of vodka, natural flavors, and carbonated water. Mike's entered the U.S. market on April 1, 1999, replacing the vodka base with a proprietary malt base.

Products

  • Mike's is available in a variety of formats in both bottles and cans: singles, 6-packs, and multi-packs. All flavors and formats are 5% ABV, or 3.2% ABV where required by law, and have been crafted to remove gluten.[3]
  • Besides hard lemonade, Mike's offers a variety of permanent and seasonal flavors including black cherry, strawberry, watermelon, and others.[4]

References

  1. ↑ Holden, Ronald. "America's Fastest-Growing Beer Brand, Mike's Hard Lemonade, To Refocus On 25-29 Year Old Males". Forbes. Retrieved July 17, 2018.
  2. ↑ Emma Crawford Hampel (November 12, 2015). "Mark Anthony Group sells Mike's Hard Lemonade, Palm Bay to Labatt for US$350 million". Retrieved July 19, 2018.
  3. ↑ "Mike's Hard FAQ (nutrition)". Retrieved 21 May 2018.
  4. ↑ "Mike's Hard homepage". Retrieved 21 May 2018.
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