Microbrand

A microbrand is a small-scale brand recognized only in a certain geographic location or by consumers in a specific micromarket or niche market.[1] The majority of microbrands are owned by a microbusiness, but this trend is beginning to change due to the expansion of the internet and advancement of micromarketing tools. The process of identifying and micro-segmenting customers into more refined targets is becoming an efficient and rewarding operation for larger companies and corporations.

Microbrands are most frequently associated with products such as watches[2], instruments, under garments, automobiles and jewelry.

References

  1. ↑ Tagrin, Tomer. "Microbrands: Amazon's Conspirators In Overthrowing Retail".
  2. ↑ Stacey, James. "Understanding The Rise Of The Microbrands". Minutehack.
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