Ishq FM
 ISHQ FM logo | |
| Broadcast area | Delhi, Mumbai, Kolkata |
|---|---|
| Branding | Ishq 104.8 FM |
| Frequency | 104.8 MHz |
| First air date | 30 May 2007[1] |
| Format | Pop/Adult Contemporary |
| Language(s) | Hindi |
| Operator | Radio Today Broadcasting Ltd[1] |
| Owner | India Today Group |
| Website |
ishq |
Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music [2] FM Radio Channel in India that broadcasts in the major cities: Delhi, Mumbai, & Kolkata. It was initially launched as Meow FM, which was a talk-based channel and served Delhi, Indore, Mumbai and Kolkata.[3] It is an India Today Group venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced "Meri Meow", a social network for its fans.[4] In September 2010 the channel had changed its name to OYE-FM and programming to a Filmi format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.[5]
Channel Description
Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station’s catchy jingle "DO THE ISHQ, Baby” has been composed by Sachin-Jigar.
The brand will have a target audience of 25-34 year.
See also
References
- 1 2 "Radio Today launches Meow 104.8 FM, India's first radio station for women". exchange4media.com. 31 May 2007. Retrieved 19 July 2018.
- ↑ "Kolkata gets its first romantic radio FM station". business-standard.com. Press Trust of India. November 22, 2016.
- ↑ "Meow FM officially launched in Kolkata", 8 October 2007.
- ↑ "Meow launches social networking platform", 28 July 2008.
- ↑ "Oye FM turns 'Ishq FM'". radioandmusic.com. Indiantelevision Dot Com Pvt. Ltd. September 8, 2016. Retrieved 2018-07-19.
External links
- Official website
- "Meow FM's pussy talk station scratches new format ideas". radioinfo.com.au. June 14, 2007. Retrieved 19 July 2018.