Mapleton Communications

Mapleton Communications (MC) is a media company. It was formed in May 2001 to acquire and operate radio stations in mid-sized markets in the western United States. Mapleton owns and operates 41 radio stations (11 AM and 30 FM) in California, Oregon and Washington State. It is based in Monterey, California.[1]

History

Mapleton was founded in 2001 by Adam Nathanson, son of billionaire cable businessman Marc Nathanson.[2] The Nathanson family roots in radio go back to advertising executive Don Paul Nathanson, who first published Radio Showmanship Magazine in 1940. DP Nathanson bought his first radio station in 1952 along with Burt Harris (KTWO) in Casper, Wyoming. D.P. Nathanson was the founder of Grey North Advertising and Vice-Chairman of Grey Advertising before his death in 1980. Current CEO/President is Jim Shea, formerly with Clear Channel and others.

List of Mapleton Stations

Alexandria

  • KEZP 104.3 Christian Adult Contemporary
  • KLAA-FM 103.5 Country
  • KBKK 105.5 Classic Country

Chico

  • KFMF Rock 93.9 / 100.5 Weaverville
  • KALF New Country 95.7
  • KQPT Now 107-5 Hot AC 107.5 /107.9
  • KZAP Classic Hits 96.7

Medford

Merced, California

Monroe

  • KMYY 92.3 Country
  • KNNW 103.1 CHR/Top 40
  • KXRR 106.1 Mainstream Rock
  • KZRZ 98.3 Adult Contemporary

Monterey-Salinas-Santa Cruz, California

  • KCDU 101.7 CHR/Top 40
  • KPIG-FM 107.5 Americana
  • KHIP 104.3 Classic Rock
  • KKHK 95.5 Variety Adult Hits
  • KWAV 96.9 Adult Contemporary

Redding, California

  • KQMS News Talk 1670 / 104.9 / 105.7
  • KSHA K-Shasta Adult Contemporary 104.3
  • KWLZ Wild 99-3 Rhythmic CHR 99.3
  • KRRX 106X Rock 106.1 / 104.9 Burney
  • KNRO Fox Sports 1400 / 103.9
  • KRDG Classic Hits 105.3

San Francisco-Oakland-San Jose

  • KSFN 1510 Chinese (Mandarin); licensed to Piedmont, California

Spokane

References

  1. ↑ "In an era of consolidation, the future of radio is uncertain". Monterey County Weekly. Retrieved 2016-09-02.
  2. ↑ Los Angeles Times: "Small radio's big appeal - Each Mapleton station has a unique identity, allowing it to stand out in an industry that's criticized for a uniform sound" by Alana Semuels April 11, 2007


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