Mademoiselle Alexandre

Mademoiselle Alexandre (d. after 1779), was a French fashion merchant or Marchandes de modes.

Mademoiselle Alexandre was one of the four three top fashion merchants alongside Rose Bertin, Le sieur Beaulard and Madame Eloffe during the reign of Louis XVI of France, and Sébastien Mercier in Tableau de Paris as the ruler of fashion with Beaulard in the early years of the 1770s.

Alexandre came from a family of dressmakers. She opened a fashion shop in Paris in the reign of Louis XV, where she sold accessoires and fashion objects. She became fashionable and had customers within the aristocracy of the royal court of Versailles, was able to import and export and was often referred to in fashion circles. She became the dressmaker of the countess of Marie Joséphine of Savoy and Maria Theresa of Savoy. Eventually, however, she was replaced in her position as fashion leader by Rose Bertin, and the competition with Bertin reportedly resulted in her bancrupty.

References

Ariane James-Sarazin et Régis Lapasin, Gazette des atours de Marie-Antoinette, RMN, Paris, 2006, p.11.
De Adolphe de Fontaine de Resbecq, Ligaran, Voyages littéraires sur les quais de Paris

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