Cherry Mobile

Cherry Mobile
Product type Mobile phone
Owner Cosmic Technologies
Country Philippines
Introduced 2008 (2008)
Markets Philippines
Tagline "Values your lifestyle."
Website www.cherrymobile.com.ph

Cherry Mobile is a Philippine mobile phone and electronics brand by Cosmic Technologies, established by John Eugene Bohol in 2008. The company imports mobile phones manufactured by original design manufacturers in Philippine and markets them under the Cherry Mobile brand.[1] Most of Cherry Mobile's current lineup come with Wi-Fi, capacitive touch screens and run on the Android, Windows, and Windows Phone operating systems;[2] a line of smart feature phones running Firefox OS named Cherry Mobile Ace was also sold by the company for a time before it was later discontinued.

History

Apart from being the first legal mobile phone brand with dual and triple Subscriber Identity Module (SIM) systems in the Philippines,[3] Cherry Mobile also marketed the first Windows-enabled phone in the country.[4]

In 2015, Cosmic Technologies, along with rival mobile device company MyPhone, partnered with Google for the Android One initiative, both of them releasing their respective devices based on Google's reference designs using MediaTek's quad-core MT6582 system-on-chip.[5][6][7]

In June 2015, the Cosmic Technologies announced that they will be launching two Windows Phone handsets preloaded with Windows 10 Mobile under their mobile phone brand, namely the Alpha Prime 4 and the Alpha Prime 5, which was released on the second half of 2015. Both devices come with a 1.1 GHz quad core Qualcomm Snapdragon 210, support for WCDMA 900/2100, FDD-LTE B1/B3/B5/B7, and a 2 megapixel front-facing camera. The Alpha Prime 4 will have a 4-inch screen, a 5 megapixel main camera, 4 GB of ROM, and 512 MB of RAM, while the Alpha Prime 5 will have a 5-inch screen, 8 megapixel main camera, 8 GB of ROM and 1 GB of RAM.[8][9]

Cherry Mobile Flare S7 series' specifications and design were leaked ahead of their launch on October 12, 2018. Its design for the S7 Deluxe and Plus series were using the long notch from the iPhone XS[10]

Cubix

In 2015, Cosmic Technologies introduced a new smartphone brand named Cubix, with its first product being the Cubix Cube. The Cubix brand is Cosmic's response to the growing segment of budget-priced midrange phones, usually dominated by Chinese brands such as Lenovo. The Cubix Cube has 2 GB of RAM, 16 GB of ROM, a 13 megapixel rear camera and an 8 megapixel front camera. The phone also comes bundled with the Lazada app and is available through Lazada Philippines.[11]

See also

References

  1. ↑ "Pinoy-owned phonemaker named IT firm for 2010". Philippine Star. 17 December 2010.
  2. ↑ Delos Reyes, Manny (16 December 2010). "Cherry Mobile goes upscale with new Android devices". The Philippine Star.
  3. ↑ "Cherry Mobile to provide dual SIM technology at truly affordable prices". Manila Bulletin. 5 June 2009.
  4. ↑ "Cherry Mobile Eclipse Windows phone is coming". Manila Bulletin. 15 June 2010.
  5. ↑ "MediaTek Teams With Google on Android One™ to Create Affordable Smartphones for Emerging Markets". MediaTek. 15 September 2014. Retrieved 6 November 2016.
  6. ↑ Montenegro, Bea (17 February 2015). "Google's Android One debuts in PHL, priced below P5k". GMA News Online. GMA Network. Retrieved 17 February 2015.
  7. ↑ Feist, Johnathan (17 February 2015). "Google is launching Android One devices in the Philippines next". Android Authority. Retrieved 17 February 2015.
  8. ↑ Callaham, John (3 June 2015). "The Cherry Mobile Alpha Prime 4 and 5 will be two of the first Windows 10 Mobile phones". Windows Central. Retrieved 4 June 2015.
  9. ↑ "Cherry Mobile Launches Alpha Prime, Windows 10 & LTE In Tow". YugaTech. 3 June 2015. Archived from the original on 11 June 2015. Retrieved 4 June 2015.
  10. ↑ "CHERRY MOBILE FLARE S7 PLUS PRICE LEAKS OUT AHEAD OF OCT. 12 LAUNCH".
  11. ↑ "Cherry Mobile launches smartphone brand CUBIX to be sold exclusively in Lazada". Manila Bulletin. 29 June 2015. Retrieved 10 July 2015.

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