Kenmore (brand)

Kenmore
Product type Large kitchen appliances, barbecue grills, vacuum cleaners, small kitchen appliances
Owner KCD IP, LLC
a Sears Holdings subsidiary[1]
Country Chicago, IL, United States
Introduced 1913 (1913)
Website Kenmore.com

Kenmore is a brand of household appliances sold by Sears, Roebuck and Co. The brand first appeared on a four-drawer drop feed sewing machine sold from 1913 to 1919.[2] The first Kenmore washing machine was introduced in 1927.[3] The first Kenmore vacuum cleaners were introduced in 1932. Kenmore's upscale line of appliances is known as the Elite line. Kenmore also has a professional line of appliances called Kenmore Pro. In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot.

As of 2017, Kenmore products are produced by manufacturers such as Whirlpool, LG, Electrolux, Panasonic, Cleva North America, and Daewoo Electronics. The brand is controlled by Sears Holdings and owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes. The name "KCD IP" is an abbreviation for Kenmore Craftsman DieHard intellectual property.[1] Today the brand is sold at Sears, Kmart, and Amazon.

In 2016, the Kenmore brand was expanded into consumer electronics with the launch of Kenmore-branded high definition (Kenmore HDTV) and ultra HD (Kenmore Elite UHDTV) televisions.[4]

On July 20, 2017, Sears announced that it will stock Kenmore products on Amazon, and also support integration between its appliances and Amazon Alexa.[5][6][7]

In October 2017, an announcement was made on the termination of the Sears-Whirlpool appliance relationship, which dates back to 1916. Sears will no longer sell Whirlpool and Whirlpool subsidiary-branded appliances, but Whirlpool will continue to supply the Kenmore appliances they make for Sears.[8][9]

In October 2017, Kenmore vacuum cleaners are CERTIFIED Asthma and Allergy Friendly [10]

In April 2018, Sears CEO and major investor Edward Lampert, along with his hedge fund ESL, offered to buy the brand along with Sears Home Services in order to diversify Sears’ already-strained assets. The hope of spinning off a stable asset, according to Lampert, is to increase capital in Sears’ portfolio, which would filter down into the stores, thus providing much needed income for the Sears brand.[11] Lampert revised his offer to buy Kenmore in August 2018 but for $400 million and without Sears' Home Services division. [12]

List of common Kenmore Manufacturers

Kenmore products

  • Stainless Steel cleaner
  • Water softeners
  • BBQ grills
  • Refrigerators
  • Washing machines
  • Dryers
  • Dishwashers
  • Microwave ovens
  • Ranges
  • Cooktops
  • Wall ovens
  • Vacuums
  • Vacuum cleaner bags
  • Air Purifiers
  • Fans
  • Central air conditioning
  • Heat pumps
  • Gas furnaces
  • Window air conditioners
  • Dehumidifiers
  • Humidifiers
  • Water heaters
  • Toasters
  • Coffee makers
  • Toaster ovens
  • Range hoods
  • Water filters
  • Freezers
  • Heaters
  • Televisions

References

  1. 1 2 Berner, Robert (2007-04-16). "The New Alchemy At Sears". BusinessWeek. Archived from the original on 2007-04-16. Retrieved 2011-08-04.
  2. ↑ "What year did Sears start selling sewing machines?".
  3. ↑ "Kenmore: America's Favorite Home Appliance Brand". Sears Archives.com.
  4. ↑ "Sears takes its Kenmore brand out of the kitchen with new line of TVs". Digital Trends. Retrieved 22 June 2016.
  5. ↑ "Sears is adding Alexa support to its Kenmore smart home appliances". The Verge. Retrieved 2017-07-21.
  6. ↑ "Kenmore appliances join 21st century, appear on Amazon". CNET. Retrieved 2017-07-21.
  7. ↑ Kapner, Suzanne; Stevens, Laura (2017-07-20). "Sears to Sell Kenmore Brand on Amazon". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-07-21.
  8. ↑ Isidore, Chris. "Sears is breaking up with Whirlpool after a century". CNNMoney. Retrieved 2018-08-15.
  9. ↑ "The thrill is gone ... Sears-Whirlpool split after 100 years". Business Insider. Retrieved 2018-08-15.
  10. ↑ "Consumers with Pet Allergy Have a New Option for Dander Control". Retrieved 2018-09-17.
  11. ↑ Isidore, Chris. "Sears CEO offers to buy Kenmore brand". CNNMoney. Retrieved 2018-08-15.
  12. ↑ Thomas, Lauren (2018-08-17). "Shares of Sears fall to record low as CEO Lampert's hedge fund eyes Kenmore". CNBC. Retrieved 2018-08-21.


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