KOFM (FM)

KOFM
City Enid, Oklahoma
Broadcast area Oklahoma City Metroplex
Branding 103.1 KOFM
Slogan "Continuous Country Favorites"
Frequency 103.1 MHz
First air date 1981
Format Country
ERP 25,000 watts
HAAT 91 meters
Class C3
Callsign meaning Oklahoma FM
Former callsigns KUAL (1981-1986)
Owner Williams Broadcasting LLC
Webcast Listen Live
Website http://www.kofm.com/

KOFM (103.1 FM) is a radio station based in Enid, Oklahoma. KOFM is the most popular radio station in NW Oklahoma. Located in Enid, Oklahoma, home of Vance Air Force in the United States. The station goes under the moniker as "1031 KOFM Continuous Country Favorites".

History

The heritage KOFM call letters were on an Oklahoma City Top 40 station on 104.1. KOFM dropped its format in 1986 to become AC "Magic 104" KMGL. The owners of Enid station KUAL (for "Quality Radio") saw a local opportunity for a better callsign, and switched their station from beautiful music to a top 40 format—and applied for the recently abandoned KOFM call letters. KOFM originally launched with the slogan "Maximum Music".

In the early 1990s, KOFM switched to Contemporary Country, a format that remains today. It is one of two live and local radio stations along with KGWA 960 AM serving Enid and the surrounding area reaching into 14 counties. It features the Clepper in the Morning radio show. In recent years, KOFM has been recognized as "Station of the Year" by the Oklahoma Association of Broadcasters and a Marconi Award finalist as "Small Market Station of the Year" by the National Association of Broadcasters.

Coordinates: 36°26′13″N 97°55′17″W / 36.4370°N 97.9214°W / 36.4370; -97.9214


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