KKMY

KKMY
City Orange, Texas
Broadcast area Beaumont/Port Arthur
Branding 104 5 Kiss FM
Slogan Beaumont's New Hit Music
Frequency 104.5 MHz (also on HD Radio)
HD2/103.3: Urban "103.3 The Beat"
Translator(s) 103.3 K277AG (Beaumont)
First air date 104.5: July 14, 1972 (as KOBS)
103.3: April 29, 1998
Format 104.5: Rhythmic Top 40
HD2/103.3: Urban Contemporary
Language(s) English
ERP 104.5: 100,000 watts
103.3: 90 watts
HAAT 104.5: 233 meters (764 ft)
103.3: 51.3 m (168 ft)
Class 104.5: C1
103.3: D
Facility ID 104.5: 62239
103.3: 51844
Callsign meaning "MY 104.5" (previous branding)
Former callsigns KOBS (July 14, 1972-March 13, 1974)
KZOM-FM (March 13, 1974-January 28, 1980)
KZOM (January 28, 1980-February 1, 1984)
Affiliations Premium Choice
iHeartRadio
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Sister stations KCOL-FM, KYKR, KIOC, KLVI
Webcast Listen Live
Listen Live (HD2)
Website kiss1045fm.com
1033thebeat.com (HD2)

KKMY, "104 5 Kiss FM", is a Rhythmic Top 40 formatted radio station in Orange, Texas. It serves the entire Golden Triangle (Beaumont, Port Arthur and Orange) and is owned by iHeartMedia, Inc.. Its studios are located southeast of the I-10/US 69 interchange in Beaumont, and its transmitter is located in Vidor, Texas.

History

KOBS signed on the air July 14, 1972, with an ERP of 55 kilowatts, at a height of 215 meters, from a transmission site on Moss Lane in Orange County, 7 miles northwest of Orange, Texas. The facility was originally owned by Charles Hubert Kobs, who requested the original KOBS call sign for the facility.

The station became Album Oriented Rock "Zoom 104 & 1/2" as KZOM-FM on March 13, 1974. The -FM suffix was dropped from the KZOM call set on April 1, 1980.

On February 1, 1984, by this point branded as "Zoom 104", the station changed formats from Rock to Adult Contemporary "My 104.5", accompanied by a call change to the current KKMY. In the 2000's, KKMY tweaked its format from Adult Contemporary to Hot Adult Contemporary as "Mix 104.5".

The station flipped formats to the current Rhythmic Top 40 playlist in 2011. KKMY plays hit music from iHeartMedia, Inc. Premium Choice's "Wild" Rhythmic format feed, targeted towards a younger audience.[1] The station's main competition is Cumulus Media's Top 40/CHR KQXY.

KKMY-HD2; "103.3 The Beat"

On August 1, 2014, KKMY's HD2 subchannel and FM translator K277AG, which had aired a comedy format, was launched with a R&B/Hip-Hop format as "103.3 The Beat," which is also using programming from the Premium Choice feed. Patterned after its sister station in Houston, KQBT, the translator/HD2 combo is targeting younger listeners as it takes on Cumulus Urban KTCX, who, like sister station KQXY, caters to adult listeners with a conservative playlist.[2]

References

  1. ↑ "KKMY Brownsville Kisses Into Town" from Radio Insight (December 26, 2011)
  2. ↑ "Beat Launches In Beaumont" from Radio Insight (August 1, 2014)

Coordinates: 30°09′22″N 93°59′10″W / 30.156°N 93.986°W / 30.156; -93.986


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