Inez and Vinoodh

Meeting

Inez and Vinoodh met at the Fashion Academy Vogue in their hometown, Amsterdam, where they both initially studied fashion design—Vinoodh from 1981 to 1985 and Inez from 1983 to 1985. Inez took a master's degree in photography at the Gerrit Rietveld Academie (1985–90) and Vinoodh founded the Lawina clothing line with his classmate Rick Bovendeert. A commission for Inez to photograph the 1986 Lawina collection led to Vinoodh beginning to work with her, first as a stylist and eventually in 1995 as co-author of the images they produce together. The Lawina label closed in 1990 when Inez graduated and the pair began practicing as artists.

Return to New York

Inez and Vinoodh returned to New York permanently in 1995. Their list of editorial contributions includes luxury fashion titles Vogue, Paris Vogue, Vogue Italia, W, Visionaire, Vanity Fair, Harper’s Bazaar, L’Uomo Vogue, Vogue Hommes International, Vogue Nippon and Vogue China as well as style magazines Purple Fashion, Interview, V, V Man, Self Service, Another, Pop, i-D, Fantastic Man, and The Gentlewoman.

Inez and Vinoodh directed Lady Gaga's 2013 music video for "Applause". They shot the single cover for "Applause" and shot single covers for other songs from Gaga's album "ARTPOP",. They were featured in her "artRAVE" and shot an "ARTPOP Film". In 2015, they shot the single cover for "Only One", a collaboration between Kanye West and Paul McCartney, along with directing the video for "FourFiveSeconds", a song by Rihanna, featuring West and McCartney.

Retrospectives

Recently, the many strands of Inez and Vinoodh’s career have been drawn together in a series of major retrospective outcomes that celebrate their 25 years’ outstanding work. In 2010, Pretty Much Everything: Photographs 1985–2010, a grand exhibition of 300 works, was staged at FOAM Fotografiemuseum in Amsterdam. The show began its international tour in summer 2011 at the Bienal Pavilion in São Paulo, Brazil. Autumn 2011 marks the launch of Inez and Vinoodh’s much-anticipated monograph, Pretty Much Everything. Designed in collaboration with M/M (Paris), it is published by Taschen in 2 volumes, each containing 333 imaasdasdge pages and a pocket book size reader featuring essays and fiction by Michael Bracewell, Antony Hegarty, Penny Martin, Glenn O'Brien, Bruce Sterling and Olivier Zham, and with lyrics by Björk and Lady Gaga. The limited edition book represents the definitive survey of Inez and Vinoodh’s vast body of work and illustrates their continuing influence on the spheres of art and consumer culture.