India's Most Attractive Brands

India's Most Attractive Brands
Author N Chandramouli[1]
Country India
Language English
Publisher Trust Research Advisory[2]
Publication date
 Annual (Published in October 2013)
Media type Print (Hardcover)
Pages 189 (2013 Edition)
ISBN 978-81-920823-5-6 (2013 Edition)

India's Most Attractive Brands - 2013 is an annual study based on a primary research conducted across 16 Indian cities [3] based on TRA's (Trust Research Advisory)[4] proprietary 36-attribute Attractiveness Matrix.[5] The research report is available in hardcase. The research studies the magnetic property of attractiveness that a brand displays and its influences and preferences on brand influencers. The report also lists the 1200 of India's Most Attractive Brands.

In its inaugural year, Samsung Mobiles was listed as India's Most Attractive Brand, followed by Sony as the second Most Attractive. Nokia ranked third and was followed in fourth position by South Korean electronics major, LG. Tata, the Indian conglomerate was ranked as India's fifty Most Attractive Brand in 2013.[6]

India's Top 20 Attractive Brands come from 8 categories with Personal Accessories represented by 5 brands, 3 each for Diversified and FMCG, 2 from Durables, F&B, Personal Gadgets and Technology and 1 brand from among Automobiles.

The category-wise Most Attractive brands include: Apparel - Raymond, Automobile- Maruti Suzuki, Tyres-MRF, BFSI - LIC, F&B - Amul, Healthcare - Dabur, Hospitality - Trident, Internet - Google, Media (Print) - AnandoBazaar Patrika, Media (TV) - NDTV, Retail - KFC and Technology - Dell.

References

  1. ↑ "The Cusp Of Change". Businessworld.in. 2012-06-21. Archived from the original on 2013-02-17. Retrieved 2013-08-27.
  2. ↑ "Trust Research Advisory". Trustadvisory.info. Retrieved 2013-08-27.
  3. ↑ "India Today - Most Attractive Brands". India Today.
  4. ↑ "Trust Research Advisory". Trustadvisory.info. Retrieved 2013-08-27.
  5. ↑ "Brand Attractivenss Matrix". Trustadvisory.info.
  6. ↑ "10 Most Attractive Brands". Rediff.com.
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