I Can't Believe It's Yogurt!

I Can't Believe It's Yogurt
Franchise
Industry Restaurant
Founded Dallas, Texas
Headquarters Markham, Ontario, Canada
Products Frozen yogurt
Parent Yogen Früz
Website icbiy.com

I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.

History

I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] Later, I Can't Believe It's Yogurt was owned under parent company Brice Foods. In 1984, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name to "The Country's Best Yogurt!".[2]

I Can't Believe It's Yogurt was acquired by Yogen Früz[3] in 1996.

References

  1. ↑ Christine Stube (February 1990). "I Can't Believe It's Yogurt! Dallas" (reprint). Dairy Foods. Retrieved 2008-11-16. External link in |journal= (help)
  2. ↑ Stevenson, Seth (May 3, 2004). "Alphabet Soup – Now what does KFC stand for?". Slate. Retrieved July 13, 2014.
  3. ↑ "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com.


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