Hoichoi

Hoichoi
Type of business Public Company, Dot-com company
Type of site
 Web portal, Video streaming, Video on demand
Available in Bengali
Headquarters Kolkata, West Bengal, India
Area served Worldwide
Owner Shree Venkatesh Films
Founder(s) Vishnu Mohta, Mahendra Soni and Shrikant Mohta
Chairperson Vishnu Mohta
Key people Vishnu Mohta, Mahendra Soni and Shrikant Mohta
Industry Streaming
Products Hoichoi Originals
Hoichoi Shorts
Hoichoi Original Films
Music Streaming
Movies produced by SVF
Services Entertainment media, movies, songs and short films
Subsidiaries
  • SVF Entertainment
  • SVF Films
  • SVF Television
  • SVF Music
  • SVF New Media
  • SVF Digital Cinema
  • SVF Cinemas
Website www.hoichoi.tv
Launched 20 September 2017[1]

Hoichoi is an on-demand video streaming platform, owned and maintained by SVF Entertainment Pvt Ltd, launched on 20th September 2017. Hoichoi is currently available for Android, iOS, Apple TV, Amazon Fire TV. It is the second OTT platform after 'addatimes' in worldwide focusing exclusively on Bengali language content.[2]

The brand name Hoichoi originally means non-stop excitement. The name is recommended by Rediffusion Y&R.[3]

Content

The on-demand platform focuses on Bengali language films and entertainment content mainly, but also provides English subtitles to all movies. Currently, it features over 500 movie titles, including more than 100 SVF produced films and about 400 other movies. Apart from this Hoichoi contains more than 1,000 Bengali songs for audio streaming globally.[4] The platform is also introducing several kids content, original web series across genres such as Thriller, Drama, Horror, Romance, and Comedy.[5][6]

Partnership

Technology Partner

Selected by SVF and recommended by Vishnu Mohta, the co-founder of Hoichoi, ViewLift is Hoichoi's technology partner that controls the brand's OTT space; media and entertainment distribution, consumption and monetization.[7]SVF gave the mandate to Viewlift in October 2016 to maintain and develop the official website and app.[8]

Creative Agency

Rediffusion Y&R is the creative agency for its OTT platform for Hoichoi. As part of the creative mandate, Rediffusion Y&R maintains Hoichoi’s visual identity and its advertising campaigns.[3]

Viewership

Hoichoi aims at reaching out to 250+ million Bengali people through worldwide.[9].

See also

References

  1. ↑ "#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta". 21 October 2017.
  2. ↑ https://svf.in/news/ott-platform-hoichoi-eyes-larger-bengali-viewer-base-worldwide/
  3. 1 2 www.ETBrandEquity.com. "SVF assigns Hoichoi's creative mandate to Rediffusion Y&R - ET BrandEquity". ETBrandEquity.com.
  4. ↑ "Shree Venkatesh Films launches digital platform Hoichoi".
  5. ↑ Himatsingka, Anuradha (21 September 2017). "Ahead of Durga Puja, SVF unveils Bengali digital content platform 'Hoichoi'" – via The Economic Times.
  6. ↑ "Hoichoi: One-stop digital content platform by SVF - Feed Knock". 7 October 2017.
  7. ↑ "ViewLift Powers Hoichoi, the Online Streaming Destination for the Best in Bengali Content". www.prnewswire.com.
  8. ↑ "Hoichoi is powered by International digital platform 'ViewLift'-DQWeek". www.dqweek.com.
  9. ↑ Roy Chowdhury, Anirban (5 February 2018). "A look at the supply-demand mismatch in digital videos". afaqs.com.
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