HanseYachts

HanseYachts AG
Public
ISIN DE000A0KF6M8
Industry Boat building
Founded 1990
Founder Michael Schmidt
Headquarters Greifswald, Germany
Area served
 Europe, North America,
South America,
Middle East, Arabia,
Asia, Australia,
New Zealand
Key people
 Gert Purkert
(Chairman of the
Supervisory Board)
Jens Gerhardt (CEO)
Sven Göbel (CFO)
Products Sailing yachts,
motor yachts
Production output
 Decrease 564 (sold boats)[1]
Revenue Increase € 140.3 mio (2017/18)[1]
Decrease € -0.6 mio (2017/18)[1]
Decrease € -2.3 mio (2017/18)[1]
Owner Aurelius SE & Co. KGaA (75.1 %)[2]
Invesco (8.2 %)[3][4]
Vesting Holding AG (5.0 %)[5]
Board (1.4 %)
Public float (10.3 %)
Number of employees
 1,447 (2017/18)[1]
Subsidiaries Technologie Tworzyw Sztucznych Sp.z o.o. (TTS), Goleniów, Poland
Website

www.yachts.group.html

status: October 2018
HanseYachts Yard, Greifswald


HanseYachts is a German yacht manufacturer headquartered in the city of Greifswald (Baltic Sea). The company offers monohull sailboats under the Hanse, Dehler and Moody brands as well as catamarans under the Privilège brand. Motorboats are sold under the Fjord and Sealine brands. HanseYachts is cooperating with the yacht designers Patrick Banfield, Bill Dixon and Judel/Vrolijk & Co. The corporate group is named HanseGroup.

Corporate Affairs

HanseYachts is the second largest production builder of sailing yachts globally.[6] The company has its main manufacturing site in Greifswald and a subsidiary for hull production and pre-assembly in Goleniów, Poland. The production halls provide a total area of approximately 380,000 sq ft (Greifswald ca. 200,000 sq ft, Goleniów ca. 180,000 sq ft). Sailboats account for about 70% of revenues, powerboats for about 30%.[7] HanseYachts AG is quoted on German stock exchange.[8] As of 2017, HanseYachts sells luxury catamarans built by its new French sister company Privilège Marine SAS.

History

Founding and Rise (1990–2007)

Hanse 371 (1999–2006)

HanseYachts is originated in an old-established shipyard for fishing cutters and other workboats.[9] The today's company was founded in 1990 – after the fall of the Iron Curtain – by Michael Schmidt, the winner of the 1985 Admiral's Cup.[10] At the beginning, Yachtzentrum Greifswald – so the former name of HanseYachts – focused on yacht refit and other services. The first model Hanse 291 (which based on the design of the Aphrodite 291) was launched in 1993.[10] In the years to come, the company successively extended the model range and grew rapidly.[9] In the late 1990s, HanseYachts and the yacht designers Judel/Vrolijk & Co started their still existing collaboration.[11] In 2003, the range comprised eight models up to 53  ft.[12] In 2007, HanseYachts AG went public (General Standard, Frankfurt).[13] Founder Michael Schmidt remained majority shareholder.

Brand Acquisitions and Powerboat Market Entry (2006–2009)

For more than a decade, HanseYachts built sailing yachts only. In 2006, the company acquired the majority of Norwegian powerboat manufacturer Fjord Boats AS and started to develop seagoing powerboats. In 2007, the English Moody brand (sailing yachts) was added,[14] and the creation of a new range of decksaloon and aftcockpit models began. Furthermore, HanseYachts bought the remaining shares in Fjord Boats AS[15][16] and introduced the first new Fjord model (Fjord 40 open). In 2008, the company completed the enlargement of its plant in Greifswald and the construction of a new production facility in Goleniów. In 2009, HanseYachts purchased its German competitor Dehler Yachtbau comprising the Dehler and Varianta brands as well as a production facility located in Freienohl, Germany.[17]

Crisis, Change of Ownership and Recovery (2008–2016)

In the wake of the financial crisis 2007–2008, the boating industry was affected by a massive slump in global sales.[18] The company's turnover dropped by 57% within one year.[19] A period of high losses began. In 2011, founder Michael Schmidt sold his stake to German Investmentholding Aurelius SE, Munich, and left the company. At the end of 2012, HanseYachts closed the Dehler factory in Freienohl and relocated the entire Dehler production to its lamination factory in Goleniów and its main factory in Greifswald.[20] In 2013, HanseYachts parent company Aurelius SE purchased the English Sealine brand (motor yachts) together with plans, moulds, parts lists and equipment.[21] In 2014, HanseYachts started to produce Sealine yachts.

Catamaran Market Entry (2017)

In May 2017, HanseYachts parent company Aurelius SE acquired the majority of stock in Privilège Marine SAS, a luxury catamaran builder located in Les Sables-d'Olonne, France. Furthermore, Aurelius announced a cooperation between Privilège Marine and HanseYachts.[22][23]

Current Models

Hanse 675 (since 2016)
Sealine F530 (since 2016)

Sailing yachts

Model Launch Model Launch Model Launch
Hanse 3152016Dehler 291998/2010Moody 41 AC2009
Hanse 3482018Dehler 30 OD 12019Moody 45 DS2008
Hanse 3882017Dehler 342016Moody 54 DS2014
Hanse 4182017Dehler 382013
Hanse 4582018Dehler 422016
Hanse 5082018Dehler 462014
Hanse 5482017
Hanse 5882016
Hanse 6752016

1 One design class
Naval architects: Judel/Vrolijk & Co (Hanse, Dehler), Bill Dixon (Moody)

Motor yachts

Model Launch Model Launch
Sealine S3302014Fjord 36 open2011
Sealine S330v2018Fjord 36 myTender2013
Sealine C3302015Fjord 38 xpress2018
Sealine C4302017Fjord 40 open2007
Sealine F4302018Fjord 44 open2018
Sealine C5302017Fjord 44 coupé2018
Sealine F5302016Fjord 52 open2018

Naval architects: Patrick Banfield (Fjord), Bill Dixon (Sealine)

Catamarans

Model (sailing) Launch Model (motor) Launch
Privilège 510 Signature2019 Privilège Euphorie 52018
Privilège 580 Signature2020
Privilège Serie 62016
Privilège Serie 72016

Naval architect: Marc Lombard

Sales Figures and Turnover


Year Sales
(units)		 Chg/yr.
2012/13[24]519
2013/14[24]531Increase2.3 %
2014/15[25]499Decrease6.0 %
2015/16[26]557Increase11.6 %
2016/17[27]589Increase5.7 %
2017/18[1]564Decrease4.2 %


Sources: 2004/05 and 2005/06,[28] 2006/07 until 2016/17,[29][30] 2017/18[1]

Most Important Competitors

  • Official website of Hanse (brand)
  • Official website of HanseYachts AG (HanseGroup)
  • Official website of Aurelius SE (parent company)
  • Official website of TTS (subsidiary for hull production and pre-assembly)
  • The Hanse story (PDF), Practical Boat Owner, June 2015
  • The Moody 54 DS (in German), Frankfurter Allgemeine Zeitung, October 2014
  • Germanys largest production yacht Hanse 675 (in German), Yacht, March 2016
  • Hanse, Dehler, Moody etc., Facebook podcast (collection of non-official videos)

References

  1. 1 2 3 4 5 6 7 "PRESS RELEASE ON PROVISIONAL 2017/2018 OPERATING RESULTS" (Press release). HanseYachts AG. October 1, 2018. Retrieved October 1, 2018.
  2. ↑ "HanseYachts AG: Veröffentlichung nach § 26 Abs. 1 WpHG" (Press release) (in German). HanseYachts AG. pressetext.com. November 20, 2017. Retrieved November 20, 2017.
  3. ↑ "Jahresabschluss und Lagebericht für das Geschäftsjahr 2015/2016" (PDF) (in German). HanseYachts AG. August 31, 2016: 3/20. Retrieved December 15, 2017.
  4. ↑ "DGAP-PVR: HanseYachts AG: Veröffentlichung gemäß § 40 Abs. 1 WpHG" (in German). HanseYachts AG. DGAP. June 6, 2018. Retrieved June 7, 2018.
  5. ↑ 4.99 %
  6. ↑ Gunkel, Fridtjof (January 3, 2018). "Wertsteigerung" [Increase in Value] (in German). Yacht. p. 72.
  7. ↑ "Annual Report 2016/17". Hansegroup. September 20, 2017. Retrieved March 21, 2018.
  8. ↑ Stock Exchange Frankfurt. "HanseYachts AG".
  9. 1 2 Greenwood, Robert. "East goes west" (PDF). European Boatbuilder. Retrieved February 1, 2009.
  10. 1 2 HanseYachts. "History".
  11. ↑ "Hanse extends collaboration with judel/vrolijk & co" (PDF) (Press release). HanseGroup. June 2012. Retrieved November 22, 2017.
  12. ↑ HanseYachts. "model history".
  13. ↑ "HanseYachts (IPO): Börsengang am 9. März" (in German). 4 investors. February 26, 2007. Retrieved November 24, 2017.
  14. ↑ "HanseYachts AG Acquires Premium Trademark Moody" (Press release). HanseYachts AG. DGAP. March 30, 2007. Retrieved November 21, 2017.
  15. ↑ "HanseYachts Exercises Call Option for Fjord Boats AS" (PDF) (Press release). HanseYachts AG. DGAP. July 26, 2007. Retrieved November 21, 2017.
  16. ↑ "Fjord Boats Completely Taken Over" (Press release). HanseYachts AG. DGAP. November 14, 2007. Retrieved November 21, 2017.
  17. ↑ "Hanse acquires Dehler brand". Boating Business. June 29, 2009. Retrieved November 21, 2017.
  18. ↑ "HanseYachts predicts boat sales slump". Yachting Monthly. January 9, 2009.
  19. ↑ HanseGroup. "Financial report 2008/2009". Retrieved May 1, 2017.
  20. ↑ "HanseGroup moves entire production to its German headquarters in Greifswald" (Press release). HanseGroup. May 30, 2012. Retrieved July 30, 2018.
  21. ↑ "Sealine brand and 380 and 450 models sold to parent company of HanseGroup". Motorboat & Yachting. June 27, 2013.
  22. ↑ "Aurelius acquires catamaran builder Privilège" (Press release). Aurelius SE. May 19, 2017. Retrieved July 30, 2018.
  23. ↑ "Hanse kauft Katamaran-Hersteller" (in German). Yacht online. May 19, 2017. Retrieved November 22, 2017.
  24. 1 2 "Annual Report 2013/2014". HanseGroup. September 30, 2014. p. 24. Retrieved November 11, 2017.
  25. ↑ "Annual Report 2014/2015". HanseGroup. September 29, 2015. p. 22. Retrieved November 11, 2017.
  26. ↑ "Annual Report 2015/2016". HanseGroup. September 16, 2016. p. 21. Retrieved November 11, 2017.
  27. ↑ "Annual Report 2016/2017". HanseGroup. September 20, 2017. p. 24. Retrieved March 21, 2018.
  28. ↑ "HanseYachts nimmt Kurs auf die Börse" (in German). Yacht online. February 5, 2007. Retrieved November 12, 2017.
  29. ↑ "Financial reports". HanseGroup. Retrieved November 12, 2017.
  30. ↑ "Annual Report 2016/2017". HanseGroup. September 20, 2017. Retrieved July 30, 2018.
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