Hakuhodo

Hakuhodo Inc.
株式会社博報堂
Public company
Industry Advertising
Public relations
Founded October 6, 1895
Headquarters Akasaka Biz Tower, 3-1, Akasaka, Minato, Tokyo, Japan
Key people
 Junji Narita: Chairman & CEO, Kirokazu Toda: President & CEO
Products Branding & identity
Consumer insights
Design
Digital
Marketing
Market research
Media planning and buying
Public relations
Relationship marketing
Number of employees
 3,107 (2011)
Website http://www.hakuhodo.jp/

Hakuhodo Inc. (株式会社博報堂, Kabushiki-gaisha Hakuhōdō) is a Japanese advertising and public relations company. It is headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo.[1]

History

Hakuhodo is one of the oldest advertising agency in Japan[2] and was founded by Hironao Seki at Nihonbashi-Honshiroganecho, Tokyo, as an advertising space broker and wholesale distributor for educational magazines in October 1895.[3]

In 1910 the company broker from its obscurity by contracting to place front page newspaper ads.[3][4]

Their growth over the next few decades came from:[3]

  • 1937 to 1944: grew by absorbing other agencies.
  • 1951: they created a radio advertising department
  • 1953: a TV group.

In October 2003 the company became part of the Hakuhodo DY Holdings after merging with other companies. Hakuhodo DY Holdings launched a unique media and entertainment company, Hakuhodo DY Media Partners Inc., in 2003.[5]

In May 2014, the Company announced the acquisition of SYPartners LLC and Red Peak Group LLC.[6]

Global presence

Hakuhodo has a large international footprint with offices in many major cities across Asia, Europe & the Americas In Japan and in offices around the world.[7]

Awards and recognition

Hakuhodo and its affiliate companies claim to have won awards and recognition at major advertising festivals for work on a number of different clients across categories including Cup Noodles "hungry?" campaign wins Grand Prix at the Cannes Lions International Advertising Festival in 1993 are created by Hakuhodo.[8]

References

  1. ↑ "Corporate Outline." Hakuhodo. Retrieved on November 8, 2009.
  2. ↑ "Japan - AdAge Encyclopedia of Advertising". September 15, 2003. The first Japanese company to specialize solely in advertising was Kukido-kumi, established in 1880. Although documents of the company no longer exist, it was apparently a pioneer in newspaper advertising. The oldest advertising company still in existence, Nihon Kokokusha, was established in 1884 by Eto Naozumi and was known as Kohodo before World War II. Among today's leading advertising organizations, Hakuhodo is one of the oldest. It was established in 1895 ...
  3. 1 2 3 Jack Russel (June 19, 1995). "The Hakuhodo Century". Advertising Age. p. H-3 (special section, 100th Anniv. Hakuhodo). Hakuhodo, founded by Hironao Seki, set up shop in October 1895 serving educational magazines
  4. ↑ "In 1910 the obscure agency got a break that altered its fortunes... Hakuhodo contracted for ... front page .. until 1940."
  5. ↑ "Hakuhodo Dy Holdings Inc". Bloomberg. Retrieved 9 April 2018.
  6. ↑ "HAKUHODO DY HOLDINGS ACQUIRES DIGITAL KITCHEN". AdAge. Retrieved 9 April 2018.
  7. ↑ "." Hakuhodo website International Network
  8. ↑ "." News articles about Hakuhodo


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