GreenSky

GreenSky LLC
Public
Traded as NASDAQ: GSKY
Industry Financial technology
Founded 2006
Headquarters Atlanta, Georgia
Area served
 United States
Key people
 David Zalik (CEO)
Revenue Increase $325.9 million(2017)
Number of employees
 900 (2018)
Website greensky.com

GreenSky LLC is a financial technology company founded in 2006 based in Atlanta, Georgia. The company provides technology to banks and merchants to make loans to consumers for home improvement, solar, healthcare and other purposes.[1] Financing for GreenSky credit programs is provided by federally-insured, federal and state-chartered financial institutions.[2] From 2012 to 2016 nearly $5 billion had been lent through GreenSky credit program.

Business

GreenSky is less well known than other companies in the so-called fintech market such as Social Finance Inc. or Lending Club Corp., in part because it does not make loans using its own capital.[1] GreenSky's partner banks—in 2016, they numbered 14 and included Regions Financial Corp. and SunTrust Banks—made loans online or through the GreenSky mobile app to customers of some 12,000 merchants ranging from retailers such as The Home Depot, Inc. to individual contractors.[1] GreenSky signs up merchants who sell items, such as furniture and home improvement products, including window replacement, aluminum siding, and roofing. It also expanded to handle elective medical procedures.[3]

The firm—and others like Affirm Inc., Klarna Inc. and Promise Financial Inc. -- essentially supplant credit cards for larger and more focused spending on consumer projects and then effect a fixed-period and fixed-interest-rate payback. Other competitors in the general market are Debtbench, Avant Inc. and On Deck Capital Inc;[1] in solar, Mosaic Inc. and Spruce Finance Inc., backed by Kleiner Perkins Caufield & Byers.[4] Describing GreenSky's whole business, CEO David Zalik said “We’re not competing with banks, and we’re not attempting to be a lender. We’re a technology company.”[1] Its lending program is SSAE 16 Type II compliant.[5]

In 2015, GreenSky was considering an expanded business presence, including a call center, in Kentucky in the greater Cincinnati area. Investment of about $7 million was being considered with a $2 million 10-year tax incentive program in discussion.[6] In 2015, it also announced a multimillion-dollar expansion that would create 350 jobs in Atlanta, about one-third of which would be technology related.[7]

In 2016, the firm was profitable according to its CEO.[1]

In 2016, CEO David Zalik was presented with the National EY Entrepreneur of the Year Award in Financial Services.[8]

Capitalization and valuation

The firm was founded in 2006.[5] In September, 2016, GreenSky raised $50 million in capital and established a $2 billion lending plan with Fifth Third Bancorp in Cincinnati, Ohio. The capital valued the firm at $3.6 billion, more than twice its valuation at the last fund-raising round for $300 million in 2014. Other investors from earlier rounds include TPG, Wellington Management, DST Global, Iconiq Capital and QED Investors. The 2016 valuation "makes GreenSky one of the most valuable privately held financial technology startups" according to the Wall Street Journal.[1]

On May 14, 2018, GreenSky set its IPO terms to 34.09 million shares at $21-$23. [9]

Management and employment

  • David Zalik, Chief Executive Officer since 2006 and co-founder
  • Gerry Benjamin, Vice Chairman
  • Tim Kaliban, President & Chief Risk Officer[10]

GreenSky has more than 1000 employees.[11]

References

  1. 1 2 3 4 5 6 7 Demos, Telis, "GreenSky Scores $3.6 Billion Valuation From Fifth Third Bancorp.", Wall Street Journal, September 12, 2016. Retrieved 2016-09-12.
  2. ↑ "Why GreenSky | GreenSky". GreenSky. Retrieved 2016-12-02.
  3. ↑ "Instant Lending Made This College Dropout a Billionaire". Bloomberg.com. Retrieved 2016-12-02.
  4. ↑ Chernova, Yuliya, "Warburg Pincus Leads $220 Million Round for Solar Lender Mosaic", August 4, 2016. Retrieved 2016-09-12.
  5. 1 2 About us, company webpage. Retrieved 2016-09-12.
  6. ↑ Demeropolis, Tom, "Big financial call center planned in Greater Cincinnati", Cincinnati Business Courier, April 30, 2015. Retrieved 2016-09-12.
  7. ↑ "Fintech company GreenSky to add 350 jobs - Atlanta Business Chronicle". Atlanta Business Chronicle. Retrieved 2016-12-02.
  8. ↑ "Strategic Growth Forum Videos". www.ey.com. Retrieved 2016-12-02.
  9. ↑ Prang, Allison (2018-05-14). "GreenSky Expects IPO to Price Between $21 and $23 a Share". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-05-25.
  10. ↑ Leadership team, company webpage. Three from professional resumes provided on sixteen company executives. Retrieved 2016-09-12.
  11. ↑ https://www.nasdaq.com/markets/ipos/company/greensky-inc-1052127-86689
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