German National Tourist Board
| Eingetragener Verein | |
| Industry | Tourism |
| Founded | 1948 |
| Headquarters | Frankfurt am Main, Germany |
Key people |
Petra Hedorfer Chief Executive Officer Armin Brysch Commercial Director |
Number of employees | 149 (2007) |
| Website | www.germany-tourism.de |
The German National Tourist Board (abbreviation: GNTB, German: Deutsche Zentrale für Tourismus e.V., DZT) is a national marketing organisation and has worked with the Federal Government of Germany to promote tourism in and to Germany. It represents Germany throughout the world as a destination for holidays, business travel and visits to friends and family.
The GNTB is an eingetragener Verein which was founded in 1948. The head office is situated in Frankfurt am Main, Germany. The marketing organisation is mainly financed by the German National Ministry of Economy & Technology.
Since 1999, the German National Tourist Board has also been responsible for the marketing of domestic tourism from one region to another. Its strategic goal is the responsible marketing of inter-regional Vacation Themes in Germany.
The GNTB works in close cooperation and economic partnership with all levels of the tourism industry in Germany.
Offices / Agencies
Marketing is split into six regional management areas:
- North West Europe
- South West Europe
- North East Europe
- South East Europe
- America/Israel
- Asia/Australia
each with its own foreign representative offices and sales and marketing agencies. Countries without their own representation are covered by the appropriate regional management team.
The GNTB is present around the world with 29 foreign representative offices and sales agencies. Apart from the GNTB's 11 own representative offices, the sales network abroad also encompasses 18 marketing agencies with partners such as Deutsche Lufthansa AG and the Federation of German Chambers of Industry and Commerce (DIHK).
Marketing themes
Rigorous analysis and assessment of the markets form the basis of the GNTB's sales and marketing activities. In line with the international culture and health mega-trends, the GNTB developed its two major product lines: City Tours/Events and Hearth & Fitness Holidays, which it uses to derive key campaigns, long-term product segments and basic information and to devise themes for its international marketing activities.
- Annual theme for 2008: Palaces, Parks and Gardens - Romanticism in Germany
- Annual theme for 2009: Active lifestyle holidays - Walking and cycling in Germany
- Annual theme for 2010: "European Capital of Culture 2010 - The Ruhr Region" - Towns and Cities of Culture in Germany
- Annual theme for 2011: Health & fitness holidays in Germany
- Annual theme for 2012: Germany: open for business