FORA.tv

FORA.tv, Inc.
The FORA.tv logo is its name written in gray letters with the letter O having colored squares inside, as if on a globe.
Type of business Privately Held
Type of site
 Video production, webcasting and video on demand
Founded 2005
Headquarters San Francisco, California, U.S.
Key people Bob Appel, CEO and President
Website fora.tv
Alexa rank Negative increase 64,787 (January 2015)[1]

FORA.tv is a company that offers services for event video production, online distribution and monetization.[2][3] The company currently serves more than 500 organizations, primarily working with event and conference organizers.

Company history

FORA.tv was founded by Brian Gruber, formerly the first marketing director for C-SPAN[4] in 2005[5] Gruber intended it as a forum for the exchange of ideas and conversation, (hence the name fora, plural for forum), and to provide video services to conferences. By 2008, the company had partnered with numerous schools and institutions, acquiring a library of public lectures and colloquia.[6]

The firm is funded by private investors.[7]

Services

FORA.tv's services range from single-camera shoots to full-scale conference video production. The revenue methods for its partners include sponsorships, pay-per-view and advertising. FORA.tv has offices in San Francisco and New York City.

Video library

FORA.tv provided a digital forum where people could get and discuss information on technology, politics, culture, entertainment and more. It hosted a curated library that featured more than 25,000 unmediated videos drawn from its clients’ live events, lectures and debates at universities, think tanks, conferences, etc.

The library provided several ways to interact with the videos, such as comments, transcripts, and translations.[8] In February 2009, the company partnered with WIRED creating a channel for videos about technological, science, business, and cultural issues.[9] Time featured the website and four others from Time's "50 Best Websites 2009".[10] FORA.tv was praised for its intellectual videos[11] with a few calling it "The C-SPAN of the Web";[12] and it has been compared with the online TED Talks.[13][6][14] Website traffic continued to grow for the intellectual hour-long videos to about 3 million views per month by September 2010, tripling in 18 months.[15]

In August 31, 2018 the online video library was taken down.[16] The earlier version of the website boasted: "brilliant ideas are expressed everyday, everywhere, and we don't want you to miss them" and invited a visitor to "watch events". After the takedown of the library the site only advertises video production services, mentioning in passing "25,000+ videos produced".

References

  1. ↑ "Fora.tv Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. ↑ "The YouTube for thinkers". CNET News. January 25, 2007.
  3. ↑ "On One YouTube Competitor, All Joking Aside". DealBook. January 26, 2007.
  4. ↑ "Brian Gruber: Executive Profile & Biography - Bloomberg". www.bloomberg.com. Retrieved 2018-06-30.
  5. ↑ "FORA.tv | Crunchbase". Crunchbase. Retrieved 2018-06-19.
  6. 1 2 MacIntyre, Jeffrey. "U Tube". Boston.com. Retrieved 2018-06-19.
  7. ↑ "FORA.tv Raises $4 Million Round from Hearst, Adobe, Others – Beet.TV". Beet.TV - The Root to the Media Revolution. Retrieved 2018-06-19.
  8. ↑ "Review of FORA.tv - Tubefilter". Tubefilter. 2008-01-01. Retrieved 2018-06-30.
  9. ↑ "FORA.tv Partners with WIRED.com for Online Video Channel". Press Room (Press release). FORA.tv. 2009-02-20. Retrieved 2008-05-29.
  10. ↑ "50 Best Websites: 5 You May Not Know - Video". TIME.com. Retrieved 2018-06-09.
  11. ↑ "Online Video Startup Fora.tv Raises $2 Million". WIRED. Retrieved 2018-06-30.
  12. ↑ "Fora.tv, the C-Span of the Web, raises $4M". VentureBeat. 2008-05-07. Retrieved 2018-06-30.
  13. ↑ Barol, Bill (2010-03-01). "Face-Off: TED Talks vs. FORA.tv". Fast Company. Archived from the original on 2013-06-19. Retrieved 2018-06-19.
  14. ↑ Reimold, Daniel (2013-06-26). Journalism of Ideas: Brainstorming, Developing, and Selling Stories in the Digital Age. Routledge. ISBN 9781136206290.
  15. ↑ Lacy, Sarah (Sep 2, 2010). "Fora.TV Triples Traffic. Wait, That Many People Want Hour-Long Videos on Economics?". techcrunch.com. Retrieved 2018-06-19.
  16. ↑ "We have taken down the FORA.tv Library as of Aug. 31, 2018". Retrieved September 18, 2018.


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