Expo Real
Expo Real (written EXPO REAL) is the biggest trade fair for real estate and investment in Europe. Since 1998 it has been organized by Messe München GmbH in the grounds of Messe München every year.
In 2016 Expo Real covered an exhibition area of 64,000 square meters. There were 39,101 participants from 77 countries, including 20,138 representatives from 1,768 exhibiting companies.
Expo Real exhibitor structure 2016 (source: Exhibition Management EXPO REAL 2016)
Expo Real visitor structure 2016 (source: visitors’/participants’ survey Expo Real 2016, Gelszus Messe-Marktforschung)
Concept
The exhibition zones of Expo Real reflect the complete supply chain of the real estate industry and extend from planning and project development to advisory activities and financing as well as implementation, operations and investment. The conference program does not only include topics related to real estate, but also addresses topical economic and political questions. The participants are offered an international networking platform. They have the opportunity to initiate business, present and initiate projects and make new contacts.
The participants of Expo Real come from all over the world, mainly from Europe. This is also reflected in the so-called national pavilions in which exhibitors with the same geographical background are clustered in a common exhibition area. There were country specials on Luxembourg, the Netherlands, Italy, France, the UK, Switzerland and Austria at Expo Real 2016.
Joint stands focusing on important asset classes have also been established: for the logistics properties the “LogRealCampus”, for hotel properties the “World of Hospitality”. Apart from that, 2016 saw the first special networking area for retailers and their partners, the “Grand Plaza”.
Under the title “Intelligent Urbanization” the topic of “sustainable urban planning and development” is discussed at Expo Real. Participants can obtain information in a separate exhibition area as well as from presentations and panel discussions of the supporting conference program.
The extensive international conference program with about 400 speakers provides a profound overview of the latest topics, trends and innovations in the industry. In 2016 Brexit and its consequences as well as affordable housing and digitalization and its impact on the real estate industry were the main topics of many panels. Every year many other special topics are discussed and the market potentials of numerous countries are analyzed.
The “CareerDay” on the third day of the trade fair is particularly attractive for students. This is where young professionals and newcomers to the industry make contacts with company representatives and attend a specialized conference program. Participants of the CareerDay can use the complete range offered by Expo Real at reduced rates on all three days of the trade fair.
Number of participants
39,101 participants from 77 countries (2015: 74) came to the 19th International trade fair for real estate and investment in 2016 (plus 3.3 per cent compared to 37,857 participants in 2015). The total number of visitors consisted of 18,963 individual visitors (2015: 18,985) and 20,138 company representatives (2015: 18,872). The percentage of international visitors went up to 29.5 in 2016 (2015: 28 per cent). Behind Germany the top ten visiting countries were: the UK, the Netherlands, Austria, Switzerland, Poland, France, the Czech Republic, the USA, Luxembourg and Spain.
The total of 1,768 exhibitors (plus 3.6 per cent over 1,707 in 2015) came from 29 countries, bringing the percentage of international companies to 23.3. Behind Germany the top ten exhibiting countries were: Austria, the Netherlands, Poland, Switzerland, the UK, Hungary, France, the USA, Luxembourg, as well as Italy and the Czech Republic in joint 10th place.
References
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