Edomoji

Edomoji (江戸文字 : えどもじ) are Japanese lettering styles, which were invented for advertising in the Edo period. The main styles of Edomoji include Kanteiryū, Yosemoji, Kagomoji, Higemoji, Chōchinmoji and Kakuji .

Kanteiryū (勘亭流 (かんていりゅう))

This style is used for publicity and programmes for arts like kabuki and rakugo. Invented by Okazakiya Kanroku (岡崎屋 勘六), the name derives from Okazaki's nickname, kantei (勘亭).

Yosemoji (寄席文字 (よせもじ))

The name yosemoji literally means "letters for yose (Japanese theater)". A combination of kanteiryū and chōchinmoji, it was used for posters and flyers.

Kagomoji (籠文字 (かごもじ))

This name literally means "cage letters". The characters are thick and square in shape. It is usually used in inverted form or sometimes as an outline.

Higemoji (髭文字 (ひげもじ))

These characters have little "whiskers" on them. This style is used for kakigōri and ramune signs as well as being a common style for sake labels.

Sumōmoji (相撲文字 (すもうもじ))

Style of lettering used for sumo wrestling advertisements and programmes.

Chōchinmoji (提灯文字 (ちょちんもじ))

These characters are the ones used on chōchin (hanging paper lanterns), such as the ones commonly seen outside a yakitori stand in Japan.

Kakuji (角字 (かくじ))

This very heavy, rectangular style is used for making seals.

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