Étude de la presse d'information quotidienne

Étude de la presse d'information quotidienne
EPIQ
Industry Audience measurement
Founded 1993
Headquarters France

Étude de la presse d'information quotidienne (EPIQ, literally "Study of daily press information") is a French audience measurement organisation which gathers readership statistics on behalf of French newspapers. It was formed in 1993 by a group of French newspaper syndicates:

  • Presse quotidienne régionale ("Daily regional press")
  • Presse quotidienne nationale ("Daily national press")
  • Presse quotidienne urbaine gratuite ("Daily metropolitan free press")
  • Presse hebdomadaire régionale ("Weekly regional press")[1]

It conducts its research using computer-assisted telephone interviewing (CATI), for both daily and weekly newspapers.[2] Research is conducted on its behalf by other market research organisations, notably TNS Sofres.

References

  1. ↑ "Les Enjeux du Quotidien : les Français et Internet" [Challenges to daily newspapers: the French and the Internet]. TNS Sofres (in French). 16 February 2010. Retrieved 8 January 2015.
  2. ↑ "Étude de la presse d'information quotidienne - résultats d'audience 2005" [EPIQ - audience research results 2005]. Taylor Nelson Sofres (in French). 29 March 2006. Retrieved 8 January 2015.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.