704Games

704Games Company
Formerly
 Dusenberry Martin Racing
Incorporation
Industry Video games
Founded January 2015 (2015-01)
Headquarters Charlotte, North Carolina, United States
Key people
 Paul Brooks
(CEO)
Ed Martin
(President)
Parent HC2 Holdings
Website www.dmracing.org

704Games Company (formerly known as Dusenberry Martin Racing) is an American video game developer and publisher based in Charlotte, North Carolina. The company acquired the license to be the exclusive developer of NASCAR video games in January 2015, and has since released three console games and a mobile game.

History

Dusenberry Martin Racing logo

704Games was formed as Dusenberry Martin Racing in January 2015, a subsidiary of HC2 Holdings; HC2 Holdings acquired the license to develop NASCAR video games from Eutechnyx on January 1, 2015.[1][2] As a result of the acquisition, DMR received NASCAR '15, a video game that Eutechnyx had been developing.[3] On April 13, 2015, Dusenberry Martin Racing secured $8,000,000 in equity capital.[4]

NASCAR '15 was published and released by DMR on May 22, 2015.[3][5] The company was also beginning development of its first video game, NASCAR Heat Evolution, while collaborating with Monster Games.[2] The game was officially announced on May 20, 2016,[6][7] and was released on September 13, 2016.[8] In 2017, NASCAR Heat Mobile was released as a soft launch exclusive to Canada on March 8 and was released in the US on April 24. On March 21, an unnamed sequel to NASCAR Heat Evolution was announced, which was later revealed to be named NASCAR Heat 2 and was released September 12.

In 2017, DMR rebranded to 704Games (taken from headquarters Charlotte's area code 704) and hired former NASCAR Media Group President, NASCAR Senior Vice President and DMR chairman Paul Brooks as CEO.[9]

Games

References

  1. ↑ "HC2's Subsidiary DMi, Inc. Acquires Exclusive NASCAR Gaming Rights With Multi-Year Agreement". HC2 Holdings, Inc. January 15, 2015. Retrieved May 21, 2016.
  2. 1 2 Makuch, Eddie (May 20, 2016). "First NASCAR Game for PS4, Xbox One Announced". GameSpot. CBS Interactive. Retrieved May 21, 2016.
  3. 1 2 Good, Owen S. (May 20, 2016). "NASCAR makes current-gen console debut this fall with NASCAR Heat Evolution". Polygon. Vox Media. Retrieved May 21, 2016.
  4. ↑ "Dusenberry Martin Racing Secures $8,000,000 in Equity Capital - EconoTimes".
  5. ↑ Sturbin, John (April 10, 2015). "NASCAR '15 GAME to launch May 22 at Gamestop". NASCAR.com. Turner Sports and Entertainment Network. Retrieved May 21, 2016.
  6. ↑ "Dusenberry Martin Racing announces NASCAR Heat Evolution - NASCAR.com".
  7. ↑ Jensen, Tom. "Dusenberry Martin Racing to unveil new NASCAR video game".
  8. ↑ "Dusenberry Martin Racing Announces NASCAR Heat Evolution". NASCAR.com. Turner Sports and Entertainment Network. May 20, 2016. Retrieved May 21, 2016.
  9. ↑ "Dusenberry Martin Racing Combines with Industry Leader to Create 704Games". American City Business Journals. March 21, 2017. Retrieved March 21, 2017.
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