Carl Marci

Dr. Carl D. Marci
Born April 26, 1969
Education

B.A. Columbia University
M.A. Oxford University

M.D. Harvard Medical School
Occupation Neuroscientist, Psychiatrist
Website Innerscoperesearch.com

Carl D. Marci (born April 26, 1969), a neuroscientist and physician working on social and consumer neuroscience, is the Chief Neuroscientist for Nielsen Holdings PLC and part-time Assistant Professor of Psychiatry at Harvard Medical School.[1][2][3]

Biography and academic career

Marci received his B.A. in psychology at Columbia University, M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar, and then completed his M.D. at Harvard Medical School.[4] He had further training in biometrics and the neuroscience of emotion through two National Institute of Health fellowships.[5]

His early work focused on physiologic concordance or synchrony between patients and doctors as an indicator of empathy. One study, published in the Journal of Nervous and Mental Disease[6][7] found a relationship between high levels of physiologic concordance and empathy in a clinical population.

Business career

Marci co-founded Innerscope Research in 2006. From 2008 to 2013, he served as CEO. In 2015, Innerscope Research was acquired by Nielsen. After that, he became Chief Neuroscientist for Nielsen Consumer Neuroscience.[8] The firm is a provider of consumer based neuroscience using biometrics, and other technologies for measuring non-conscious processes related to media and marketing. His work there on researching the emotions of Super Bowl advertising have been featured nationally on Good Morning America,[9] CNN,[10] and MSNBC.[11][12]

Marci is also the Chairperson of the Board of Advisors and a member of the Executive Committee for the Endowment for the Advancement of Psychotherapy in the Department of Psychiatry at Massachusetts General Hospital.[13]

Other accomplishments

Marci has presented at conferences sponsored by the Advertising Research Foundation, Association of National Advertisers, the Cable & Telecommunications Association for Marketing, the World Advertising Research Conference, ESOMAR, and the Festival of Media Global Event.[14] He has published articles in peer-reviewed science journals,[15] and was a guest editor of Media Magazine [16] and the International Journal of Advertising Special Issue on Advertising and the Brain.[17] Marci is a member of the Aspen Global Leadership Network and a 2014 Henry Crown Fellow [18] and was awarded the 2016 Marketing Technology Trailblazer by AdAge.[19]

References

  1. ↑ Dooley, Roger. "Nielsen Doubles Down On Neuro". Retrieved 2015-09-25.
  2. ↑ "Massachusetts General Hospital - Doctor Profile - Dr. Carl Marci". Massachusetts General Hospital Psychiatry. Massachusetts General Hospital. Retrieved 20 January 2015.
  3. ↑ "Industry Leader Forum - NY Speakers". The Advertising Research Foundation. Advertising Research Foundation. Archived from the original on 21 January 2015. Retrieved 20 January 2015.
  4. ↑ "Carl Marci, M.D." Linkedin. Retrieved 20 January 2015.
  5. ↑ "Carl Marci - Harvard Catalyst Profiles - Harvard Catalyst". connects.catalyst.harvard.edu. Retrieved 19 March 2018.
  6. ↑ Marci, Carl D.; Ham, Jacob; Mora, Erin; Orr, Scott P. (2007). "Physiologic Correlates of Perceived Therapist Empathy and Social-Emotional Process During Psychotherapy". Journal of Nervous and Mental Disease. 195 (2): 103–111. doi:10.1097/01.nmd.0000253731.71025.fc.
  7. ↑ Marci, CD; Ham, J; Moran, E; Orr, SP. "Physiologic correlates of perceived therapist empathy and social-emotional process during psychotherapy". J Nerv Ment Dis. 195: 103–11. doi:10.1097/01.nmd.0000253731.71025.fc. PMID 17299296.
  8. ↑ "Consumer Neuroscience - Nielsen". www.nielsen.com. Retrieved 19 March 2018.
  9. ↑ Roberts, Robin. "Innerscope in the News - Super Bowl XLIII Study - Good Morning America". Youtube. Retrieved 18 December 2014.
  10. ↑ "'Emotional' response to Super Bowl ads". CNN.
  11. ↑ Hall, Tamron. "Dr. Carl Marci on MSNBC's "News Nation with Tamron Hall"". MSNBC. Retrieved 4 February 2014.
  12. ↑ "Why Cute Sells". Fox News. Fox News. Retrieved 17 March 2015.
  13. ↑ http://mghpsychodynamics.org/board-members/
  14. ↑ "Emotions Matter: Biometrics, Brains, and Behaviour". Nice, France: ESOMAR. 7 September 2014. Retrieved 20 January 2015.
  15. ↑ "Dr. Carl Marci Biography". Consortium for Research on Emotional Intelligence in Organizations. Retrieved 20 January 2015.
  16. ↑ Dr. Carl Marci (April 13, 2011). "This Is Your Guest Editor on Brains". Media Post. Retrieved 20 January 2015.
  17. ↑ Dr. Carl Marci (2008). "Minding the gap: the evolving relationships between affective neuroscience and advertising research". International Journal of Advertising: The Review of Marketing Communications. 27 (3): 473–475. doi:10.2501/S0265048708080098A. Retrieved 20 January 2015.
  18. ↑ "Fellowship Program". Aspen Global Leadership Expert. The Aspen Institute. Archived from the original on 2 April 2015. Retrieved 17 March 2015.
  19. ↑ "Introducing Ad Age's 25 Marketing Technology Trailblazers 2017". adage.com. Retrieved 19 March 2018.
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