DialAmerica

DialAmerica
Private
Industry Telemarketing
Founded 1957
Headquarters Mahwah, New Jersey, U.S.
Key people
 Arthur W. Conway, Chairman
Chris Conway, President, CEO
Mary Conway, Executive VP, CMO
John Redinger, Sr VP Sales/Marketing
Gerhard Lindenmayer, Information Security Officer
Number of employees
 5,000[1]
Website https://www.dialamerica.com/

DialAmerica is a telemarketing company. It originated with the establishment of the first-ever call center by the Life Circulation Company in 1957.[2] In 1963, the company developed a sales campaign to support local sports teams and not-for-profit organizations. Time Inc. magazine spun off and sold their telephone subscription unit to Life Circulation Co., in 1976 forming DialAmerica Marketing. Time Inc. had developed a model of magazine sales using the telephone.

Since 1976, the company has expanded with services extending to areas including banking (GE Capital Bank, U.S. Bank, Fifth Third Bank, etc.) and internet services (including America Online and Compuserve). DialAmerica also extends services for over 300 magazine publications,[3] calling on behalf of large publishers like Condé Nast for magazines including Reader's Digest, People and Us Weekly.

Influence

The company employs about 5,000 people and generates around $185 million in annual revenue. Their representatives take 250 million inbound and outbound calls annually.

Charity

The company's sponsor program has generated over $240 million for charities, including MADD, Special Olympics, and Doernbecher Children's Hospital. DialAmerica's chairman, Art Conway, sits on the board of the Direct Marketing Association.

Locations

DialAmerica has offices spread throughout the continental USA. DialAmerica's call centers are located in major cities such as Omaha, Nebraska;Indianapolis, Indiana; Jacksonville, Florida; Orlando, Florida; Athens, Georgia; Pittsburgh, Pennsylvania; and Charleston, South Carolina.

In 2004 DialAmerica filed papers with the Federal Communications Commission seeking a national exemption from do-not-call[4] lists.[5]

References

  1. ↑ "DialAmerica Corporate Overview". Retrieved 2008-03-15.
  2. ↑ Black, John. "The History of the Modern Day Call Center". Retrieved 2018-02-23.
  3. ↑ "DialAmerica Magazines". Retrieved 2008-03-15.
  4. ↑ "National Do Not Call Registry".
  5. ↑ "DialAmerica Seeks No-Call Exemption for Magazine-Charity Program".
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