Devassa

Devassa
Industry Beverage
Headquarters Brazil
Products Beers
Owner Brasil Kirin
Website www.devassa.com.br

Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.

History

The Japanese-owned[1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner[2]) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.[3]

See also

References

  1. ↑ Topham, James. "Kirin buys control of Brazil's Schincariol for $2.6 billion". Reuters. Retrieved 2014-02-26.
  2. ↑ Andrew Williams (2013-08-27). "Cooper Hefner: My Playboy dad and I don't have the same taste in women". Metro.co.uk. Retrieved 2014-02-26.
  3. ↑ "Playboy Launches "Devassa By Playboy" Beer In Brazil". Playboyenterprises.com. 2013-07-01. Retrieved 2014-02-26.


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